Interbrand India wins L&T assignment

L&T is looking to establish and brand the substantial assets around its Hyderabad Metro Project

BestMediaInfo Bureau | Mumbai | April 30, 2014

Joining a client roster that includes Mahindra, Godrej, Bajaj Auto, PepsiCo, Etisalat, Interbrand India has announced that it has begun consulting for infrastructure major L&T. L&T, one of the best-known, progressive Indian brands, is looking to establish and brand the substantial asset classes around its Hyderabad Metro Project as one of the transformative developments impacting the social, cultural and economic aspects of the city as well as instilling pride in its heritage.

The Interbrand offices in Mumbai and London will carry out the assignment.

Interbrand, the world's leading brand consultancy, has entered its second year of operations in India. After a successful first year which also saw the local office launching the inaugural edition of the 'Best Indian Brands', Interbrand India is looking at driving growth and expanding by engaging some of the leading brands from its table and helping them get stronger with their strategic brand navigation journeys.

The India office offers Interbrand's complete suite of brand consulting services including brand strategy, audit/evaluation, design, brand management and verbal identity. Indian brands are seeking to enter international markets at an increasing rate and Interbrand India is uniquely positioned to help them grow into global brands.

VB Gadgil

VB Gadgil, CEO & MD, L&T Metro, said, “We are quite excited to get Interbrand on board for this prestigious assignment of creating the brand identity of our Transit oriented development business. They displayed both their ideas and strategic rigour for what they are known for during their pitch presentation. However, more than that it was clarity of thought, good comprehension of the brief and their enthusiasm which won them the business. We look forward to them gelling well with our organisation and taking our vision forward and reshaping it in a unique and compelling way.”

Ashish Mishra

Ashish Mishra, Managing Director, Interbrand India, said, “We believe branding needs to create value, which is why the strategic definition process is important. How would branding create a premium for the land parcels over and above the market rates, how would it create and sustain preference among the stakeholders across the retail or hospitality formats – these are the key questions it all boils down to. So clearly our approach doesn't limit itself to the expression side of design and communications that the Indian market is familiar with. We encourage our partners to see branding from an ROI perspective and L&T is a progressive organisation that appreciates it.”

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