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Renton D’Sousa calls it a day at Triton

The CEO and NCD of Triton has decided to take a short sabbatical and catch up with life

BestMediaInfo Bureau | Mumbai | March 25, 2014

Renton D'Sousa Renton D'Sousa

He is synonymous with “Paani ka Doctor” because of the campaign for water purifier brand Aquagurad. But the man who created such properties, Renton D’Sousa, CEO & National Creative Director, Triton Communications, has decided to call it a day.

Ali Merchant, Director, Triton, said, “Renton has been with us for over a decade and contributed to some solid and memorable brand building creative work for our clients. At the same time he has been responsible in the professional development of Triton, especially for the people that have worked with him. His never say die spirit will always be remembered. I will miss him at work and will remain his friend for all time to come. I wish him the very best in his next endeavour. I am sure he will do us proud.”

Echoing Merchant’s sentiments, Munawar Syed, Director, Triton, said, “Renton, a multi-talented individual, has been a key contributor to Triton’s rise and stability. Such talent feeds on new challenges, new experiences and Renton’s stepping out from the warmth of Triton is in keeping with his desire to explore new horizons. I wish him a smooth journey.”

D’Sousa said, “It’s been almost 12 years of brand building with some of the most wonderful people in the advertising industry at Triton. And that starts with Ali Merchant and Munawar Syed. Looking back, it has been over 30 years of ingenuity. At times it has been about reinventing the game to increase market share of brands, especially with changing consumer behaviour. It’s now time to pause and take a short sabbatical and catch up with life!”

Prior to joining Triton over 12 years ago, Renton D’Sousa was the creative head of a few units at Lintas Mumbai. He has also been associated with Contract and Mudra.

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