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Adfest 2014 kicks off: India secures 16 shortlists on Day 1

The shortlists are in Press, Radio, Film Craft and Media categories. Grey Worldwide India leads with 6 shortlists, all for its work on Duracell

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Adfest 2014 kicks off: India secures 16 shortlists on Day 1

The shortlists are in Press, Radio, Film Craft and Media categories. Grey Worldwide India leads with 6 shortlists, all for its work on Duracell

BestMediaInfo Bureau | Delhi | March 6, 2014

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Adfest 2014 has announced the shortlists in eight categories for the 2014 Lotus Awards as three days of Speaker Sessions, Workshops and Award Presentations kicked off today at Bangkok. It concludes on Saturday, March 8.

Among the shortlists announced so far, Indian agencies have secured 16 shortlists, of which eight are for Press Lotus alone, followed by five shortlists for Film Craft Lotus, two for Media Lotus and one for Radio Lotus.

Among agencies, Grey Worldwide India bagged the most shortlists at six for its work for Duracell. McCann India has three shortlists – two for its campaign for Audiobooks and one for its campaign for Star Aids Awareness.

JWT India and Creativeland Asia secured two shortlists each while BBDO India, Linen and Unimagic Studios secured one shortlist each.

The shortlisted entries from India:

Entry Title Brand Agency
Category: Press Lotus
Sub-Category: Best Of Household Products & Maintenance
Ageless Wonder- Music Duracell Grey Worldwide India
Ageless Wonder- Man Duracell Grey Worldwide India
Ageless Wonder- Woman Duracell Grey Worldwide India
Duracell Positive & Negative- Dock Duracell Grey Worldwide India
Duracell Positive & Negative- Console Duracell Grey Worldwide India
Duracell Positive & Negative- Monkey Duracell Grey Worldwide India
Sub-Category: Best Of Communication Media & Publications
William Shakespeare Audiobooks Mccann Worldgroup India
Mark Twain Audiobooks Mccann Worldgroup India
Category: Radio Lotus
Sub-Category: Best Of Corporate
Beep-Beep Election Campaign Linen-A Lintas Group Company Gurgaon
Category: Film Craft Lotus
Sub-Category: Directing
Lal Batti (Red Beacon) News Nation Unimagic Studios Mumbai
The Magic Of Frooti Frooti Creativeland Asia
Sub-Category: Editing
Parallel Journeys Nike JWT India
Sub-Category: Original Music Score
Parallel Journeys Nike JWT India
The Magic Of Frooti Frooti Creativeland Asia
Category: Media Lotus
Sub-Category: Best Use Of Screen And Displays
The B-Movie Star Aids Awareness Mccann Worldgroup India
Sub-Category: Best Use Of Ambient - Small Scale
Stick It Art Public Awareness BBDO India

This year, 56 jury members from 18 cities were tasked with judging the 2014 Lotus Awards with Tor Myhren, World Chief Creative Officer at Grey and President of Grey New York, as Grand Jury President.

Adfest received 3,253 entries from 41 cities to this year's competition. The top five cities by number of entries are Tokyo, Mumbai, Bangkok, Singapore and Manila.

There are 17 categories in the 2014 Lotus Awards: Film Lotus, Radio Lotus, Press Lotus, Outdoor Lotus, Interactive Lotus, Mobile Lotus, Direct Lotus, Promo Lotus, Design Lotus, Print Craft Lotus, Film Craft Lotus, New Director Lotus, Effective Lotus, Media Lotus, Integrated Lotus, INNOVA Lotus and Lotus Roots.

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