Taproot's Santosh Padhi on Andy Awards jury

Only Indian to be part of the 50th anniversary of Andy International Awards headed by David Droga

BestMediaInfo Bureau | Delhi | February 13, 2014

Pantosh Padhi

Santosh Padhi, aka Paddy, Co-founder & Chief Creative Officer of Taproot India, has been selected to be on the judging panel of Andy International Awards. The judging will take place in Shanghai, China, towards the end of this month, where 26 global creative directors will pick some of the best creative work that the industry has produced last year.

“Last year I had to skip out at the last minute, but I'm happy to be invited again on the 50th anniversary, Andy is one of the reputed award shows in the world, It's difficult to get a Andy, as for years they have maintained a standard. They always get the best minds of our industry to do justice to the output of the show and I'm very happy to be part of this elite panel, which is chaired by David Droga,” commented Paddy.

The International Andy Awards is celebrating its 50th anniversary this year. The goal of the competition is to honour creativity in advertising throughout the world, recognise the contributions of individuals and companies who create the work and encourage raising the standards of craftsmanship in the industry. The International Andy Awards stands as one of the most sought-after awards for creative excellence in advertising. Judged by a jury comprised of internationally renowned creative directors, awards are given to both single and campaign executions, distinguished by product, service or technique category. The Andy's began as a New York print only show that has evolved into an international show covering print, radio, television, out-of-home, direct mail, video/cinema, interactive and other media.

Andy Award winners also compete for the Andy's highest honour, the Grandy. The Grandy winner, in addition to gaining prominence within the industry, receives a cash prize of $50,000. All Public Service Gold Andy winners are eligible for the Richard T O'Reilly Award (named in memory of the National Director of the Partnership for a Drug-Free America), the title of the best PSA of the year and a $10,000 cash prize.

2014 Andy's Judges

Joe Alexander, The Martin Agency, Richmond

Olivier Altmann, Publicis Conseil, Paris

Sarah Barclay, JWT, New York

Katrien Bottez, Duval Guillaume Modem, Brussels

Edmund Choe, TBWA, Singapore

Merlee Cruz-Jayme, DM9 Jayme Syfu, Makati City

Mark D'Arcy, Facebook, London

Colleen DeCourcy, Weiden + Kennedy, Portland

Pete Favat, Deutsch, Los Angeles

Bob Greenberg, R/GA, New York

Morihiro Harano, Mori, Tokyo

Margaret Johnson, Goodby Silverstein & Partners, San Francisco

Amir Kassaei, DDB, New York

Andrew Keller, CP+B, Denver

Santosh Padhi, Taproot India

Malcolm Poynton, SapientNitro, London

Eric Quennoy, W+K, Amsterdam

Fernanda Romano, Naked, São Paulo

Ted Royer, Droga5, New York

Dörte Spengler-Ahrens, Jung von Matt, Hamburg

Iain Tait, Google Creative Lab, New York

Mark Tutssel, Leo Burnett Worldwide, Chicago

Mark Waites, Mother, London

Nick Worthington, Colenso BBDO, Ponsonby

Shahir Zag, Y&R MENA, Dubai

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