Spicing up your Slice with Lay's

Catch Katrina Kaif and MS Dhoni in a new TVC made by JWT to introduce Slice and Lay's combo offer

BestMediaInfo Bureau | Delhi | February 11, 2014

Click on the image to watch the TVC.

Slice, known for its luscious mango taste, is now going to be complemented with a pack of Lay's in a unique combo offer which will make consumers ask for more. Till now Katrina Kaif has been engrossed in 'pure mango' pleasure but now in a surprise twist Mahendra Singh Dhoni will also indulge in its delicious taste, in an all-new commercial.

In the newly launched offer, a Lay's pack worth Rs 5 will be available with a bottle of 500ml Slice in the southern market absolutely free. This new combo-deal celebrates the abundance of mangoes in every bottle of Slice with the added pleasure of many irresistible flavours of Lay's. This new promotion will be presented in the soon-to-be-released commercial where Katrina and Dhoni will entice mango-lovers with a new twist in the TVC.

Homi Battiwala, Senior Director – Marketing (Colas, Juices & Hydration), PepsiCo India, said, “Slice has always witnessed powerful consumer momentum and with our latest offering we are confident of further strengthening the connect with our consumers. The Slice and Lay's combo offer delivers a multi-sensorial experience and is the perfect snack-beverage pairing. We are doing this powerful tie-up for the first time and we are sure this will be received very well by our consumers.”

Katrina Kaif, brand ambassador for Slice, said, “The connection between Slice and Lay's is perfect. There's an interesting play on words and there is a nice tongue in cheek element in it which made the commercial a good story.”

Swati Bhattacharya, National Creative Director, JWT, said, “Opposites attract. A simple truth to advertise the free spicy Lay's pack you get with the sweetness of Slice. It was a beautiful excuse to get Dhoni in an ad with Katrina.”

Consumers will soon get to experience this unique and tasty combination when it gets launched in select cities of West and South India.

The 25-second TVC has been made in Tamil, Kannada and Hindi.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: PepsiCo India

Creative agency: JWT Delhi

National Creative Director: Swati Bhattacharya

Executive Creative Director: Sumati Singh

Executive Business Director: Babita Baruah

Director: Marlon Rodriguez

VP & Client Services Director: Jaibeer Ahmed

Agency Producer: Mandeep Singh

Media planning: Mindshare

Info@BestMediaInfo.com

Info@BestMediaInfo.com