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Nachiket Pantvaidya to head Sony Entertainment Television

Sneha Rajani takes over as Dy. President & Head, MSM Motion Pictures. Anooj Kapoor given additional responsibilities as Sr. EVP and Business Head, SAB, along with a new initiative in the Hindi entertainment space

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Nachiket Pantvaidya to head Sony Entertainment Television

Nachiket Pantvaidya to head Sony Entertainment Television

Sneha Rajani takes over as Dy. President & Head, MSM Motion Pictures. Anooj Kapoor given additional responsibilities as Sr. EVP and Business Head, SAB, along with a new initiative in the Hindi entertainment space

BestMediaInfo Bureau | Mumbai | February 5, 2014

(L-R) Nachiket Pantvaidya, Sneha Rajani and Anooj Kapoor (L-R) Nachiket Pantvaidya, Sneha Rajani and Anooj Kapoor

Multi-Screen Media (MSM)  today announced that Sneha Rajani, who was Business Head of SET (Sony Entertainment Television), will assume the position of Dy. President & Head, MSM Motion Pictures. She is being replaced by Nachiket Pantvaidya, who had recently joined the network, and now takes over as Sr. Executive Vice-President & Business Head, SET. Anooj Kapoor, will assume additional responsibilities as Sr. EVP and Business Head, SAB, and also a new initiative in the Hindi entertainment space.

Rajani will have end-to-end responsibility for MSM Motion Pictures and will chart the success and future of that business as a key force in movie production. She will also continue to handle film acquisitions for the network. Rajani has been associated with MSM for over 15 years and has previously been Business Head, Max, which she launched and led for ten years before assuming responsibility of the flagship GEC, SET. She has played a key role in MSM's movie buying strategy and was also instrumental in leading its cricket properties, such as the ICC World Cup and IPL.

Pantvaidya, who was the Business Head of Star Plus and also held several roles in the Star TV network, including being Head of Star Pravah and MD of Fox Television Studios, will now head SET. An IIM-Ahmedabad alumnus, Pantvaidya has had stints with BBC and Disney in the past. He has also held several positions in MSM from 1996 to 2004.

With the success of SAB, Kapoor has demonstrated capability for building differentiated audiences for the network. Kapoor has been with MSM since 2007. Prior to joining MSM, he worked with Colgate-Palmolive as product manager, Lowe Lintas as Creative Director and also ran his own production advertising company.

N P Singh N P Singh

NP Singh, CEO, MSM, said, “I am certain that Sneha, Nachiket and Anooj will revitalise and provide fresh perspective to their respective areas of responsibility. Each brings unique strengths to grow the business and we wish them the best in their new roles. I am confident that 2014 will be a year of innovation and growth for MSM.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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