Advertisment

Genesis BM and Medulla enter into healthcare alliance

The partnership will service health and wellness communication requirements

author-image
BestMediaInfo Bureau
New Update
Genesis BM and Medulla enter into healthcare alliance

Genesis BM and Medulla enter into healthcare alliance

The partnership will service health and wellness communication requirements

BestMediaInfo Bureau | Delhi | February 12, 2014

genesis-bmGenesis Burson-Marsteller yesterday announced a strategic partnership with Medulla Communications, a healthcare communications agency, aiming to provide integrated strategic, creative and medical communication solutions for the health and wellness sector. Headquartered in Mumbai, Medulla will now exclusively partner with Genesis Burson-Marsteller to service health and wellness communication requirements.

Uniquely positioned to navigate the complex healthcare landscape, this alliance enables Genesis Burson-Marsteller and Medulla to leverage opportunities jointly to establish deep relationships with decision makers in pharmaceuticals, consumer healthcare and nutrition, medical devices, healthcare delivery, diagnostic centres and healthcare policymakers.

The two consultancies now have the combined ability to offer a blend of service lines that provide an evidence-based idea driven approach across all communication platforms – traditional, social media, broadcast, etc., with reach extending from major metro cities to Tier II and III markets. The comprehensive suite of offerings includes Brand Strategy and Communication, Medical Strategy and Advisory, Key Opinion Leader (KOL) Relationships, Physician and Influencer Engagement, Consumer and Patient Education and Support, Corporate Reputation Management, Corporate Social Responsibility, Public Affairs and Digital Marketing – all designed to support the clients' business objectives.

Prema Sagar, Principal & Founder of Genesis Burson-Marsteller, said, “Given the immense potential in the health and wellness market, we are excited to be working with such an innovative team of healthcare communication experts. Our combined experience allows us to understand the ever evolving and specialised needs of this sector and help clients adapt and innovate. Together, we will be a force multiplier for our existing and potential clients.”

Praful Akali, Founder and Managing Director, Medulla Communications, said, “Corporate reputation, corporate social responsibility and public policy influence are  nowhere of more significance than in the health and wellness segments – the immense experience that Genesis Burson-Marsteller brings in these areas will certainly help our clients. Moreover, this partnership allows us to bring in an integrated communications offering and scale that clients in this sector may not have experienced before.”

Akali, speaking about the five-year vision for the alliance, said, “We would like to partner with healthcare industry leaders to play a role in consumer, patient, retailer and HCP education in categories like diabetes, cancer, heart care, nutrition, cough and cold, pain management and many others.”

The alliance will bring to clients the ability to leverage an in-house team of doctors, certified medical writers, medical strategists and medico-marketing experts. Medulla's unique tie-ups with international associations like American Association of Continuing Medical Education (AACME) and American Gastroenterology Association (AGA), where they helped develop customised content for India, will also open up new avenues for clients.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment