FoxyMoron launches PR vertical

The independent digital creative agency will now provide integrated media solutions and services that includes PR support

BestMediaInfo Bureau | Delhi | February 25, 2014

Independent digital marketing, ideas and media solutions agency FoxyMoron has extended its service offerings by launching its own Public Relations vertical. With an objective to provide integrated media & marketing solutions for brands, FoxyMoron will now offer PR along with other service offerings, including social media marketing, web design and development, search engine optimisation, media buying and planning and audio visual content creation to name a few.

With an ever evolving industry scenario, there is a growing need for reaching out to the new age consumer that is on-the-go. There is a constant need for engagement for greater brand recall that requires a mix of integrated marketing strategies. Identifying this growing need for a holistic approach, the new PR vertical will provide a 360-degree integrated service that includes both online and offline PR. The vertical has been in the set up phase over the last few months and is now fully functional.

The division is currently catering to clients like Stratum Consulting, a business HR advisory firm, and a national level entrepreneurship challenge called 'Power to Empower 2013' by the National Skills Development Corporation and India @75 and managed by innovation accelerator, Ennovent, to name a few.

Suveer Bajaj, Co-founder, FoxyMoron, also the Account Director of the Public Relations division, said, “Over the last six years, FoxyMoron has conceptualised some unique and award-winning communication strategies. It was only a matter of time that we integrated all our service offerings to provide brands with an additional opportunity to communicate through the same platform using different mediums. With traditional media and the new age digital medium often crossing paths, it is increasingly becoming difficult to ignore the importance of either medium. They cannot co-exist together without walking hand in hand. The team we've put together to set the ball-rolling for the new vertical brings a decade's experience across sectors – corporate, finance, fashion and lifestyle.”

FoxyMoron was founded by Harshil Karia, Paritosh Ajmera, Pratik Gupta and Suveer Bajaj in 2008. Currently, with over 175 employees across Mumbai and Gurgaon, the agency has conceptualised and executed some award-winning campaigns including Garnier Men – Power Light a Village, Maybelline New York India – Baby Lips, Femina Made By You Issue, L'Oreal Paris – Stay Rooted, The Sula Fest website among many others.

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