Advertisment

Discovery Kids expands footprint to Sri Lanka

The kids' channel will be available on Dialog Television

author-image
BestMediaInfo Bureau
New Update
Discovery Kids to bring some Desi Dhamaal this summer vacation

Discovery Kids expands footprint to Sri Lanka

The kids' channel will be available on Dialog Television

BestMediaInfo Bureau | Delhi | February 27, 2014

discovery-kids-logo

Expanding its footprint in Sri Lanka, Discovery Networks Asia-Pacific announced that its eighth channel – Discovery Kidswill now be available on Sri Lanka's leading satellite television services provider, Dialog Television.

A unique network in the kids' genre, Discovery Kids will offer children a fun and entertaining way to satisfy their natural curiosity and explore their world with stimulating and imaginative programming. The network will ignite viewers' imagination through its compelling and differentiated content.  The target audience for Discovery Kids is children between 4-14 years and their parents.

The core values of Discovery Kids in Asia-Pacific include being transformative (by providing an immersive world that sparks wonder and curiosity), smart (by giving creative surprises for enquiring minds), playful (by stimulating learning and imagination in a fun and innovative way), and educational (by creating a trusted atmosphere for engaged learning).

Discovery Kids will be available on channel 43 on Dialog TV in Sri Lanka. The market leader in Sri Lanka's pay TV sector, Dialog TV patronises a long-term business association with DNAP.  The platform supports seven networks of Discovery in the country including Discovery Channel, Discovery HD World, TLC, Animal Planet, etc.

Rahul Johri Rahul Johri

Rahul Johri, Senior VP and General Manager – South Asia, Discovery Networks Asia-Pacific and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia said, “We have seen great demand for our networks in the South Asia region and are thrilled to be able to continue the network's momentum with this international expansion. Dialog TV is a quality platform and our long-standing partner that has supported Discovery networks' availability across Sri Lanka.  Discovery Kids will help children explore their awesome world and ignite their natural curiosity through compelling and differentiated content.”

Dialog Axiata's Group CEO, Azwan Khan, said, “Discovery Networks has created a strong affinity amongst viewers in Sri Lanka. We are proud to extend our association with Discovery that augments our commitment to serve consumers with an array of rich and differentiated television channels. Dialog's mission is to provide the very best in infotainment to its discerning viewership through stimulating and imaginative programming, and our partnership with Discovery is a key enabler in our value offering to subscribers.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment