Galli Galli Sim Sim Season 6 goes on air on Doordarshan

The popular children’s programme has a brand new message, ‘Hasaye Zabardast, Seekhaye Mast’. Season 6 will run every Saturday, a total of 52 episodes of 22 minutes each

BestMediaInfo Bureau | Delhi | January 8, 2014

Sesame Workshop in India (SWI) has launched Season 6 of Galli Galli Sim Sim, the popular children’s programme, on Doordarshan with a brand new message, ‘Hasaye Zabardast, Seekhaye Mast’.

Tune in to learn with the Galli Galli Sim Sim Muppets. Join Grover in his dhaba as he takes on Hero, chase dancing akshars with Elmo, go on fantastic adventures with Bert and Ernie, and ride on Aanchoo’s bookmobile. Season 6 will run every Saturday at the same time, a total of 52 episodes of 22 minutes each.

Galli Galli Sim Sim is India’s only educational programme for children aged 0-8 that harnesses the power of television to provide a strong early childhood educational foundation to preschoolers. Season 6 is reaching out to 13 million children, and focuses strongly on literacy and numeracy – along with other areas of child development such as problem solving, caring and sharing, giving a head start to a significant number of children with little or no access to early childhood education.

It also provides a fillip to the government’s proposed National Early Childhood Care and Education (ECCE) Policy, which reaffirms the commitment of the Government of India to provide integrated services for holistic development of all children, along the continuum, from the prenatal period to six years of age.

Tripurari Sharan, Director General, Doordarshan, said, “As a public service broadcaster, we have to always look out for a holistic programming mix as we have a vast and diverse viewership. With Galli Galli Sim Sim we are able to reach out to children from all strata of society and we are extremely glad to continue its broadcast on our network.”

Since its debut in 2006, Galli Galli Sim Sim has been helping children prepare for school and for life. There is ample research and evidence to demonstrate that children who have been exposed to Galli Galli Sim Sim have shown three times more literacy gains including recognising and identifying letters and words and naming pictures and are twice as likely to be school ready<1>.

“As India’s first educational programme on TV, Galli Galli Sim Sim has played a pioneering role in imparting high quality early childhood learning and providing children with a head start in understanding and communicating in the world around them,” said Sashwati Banerjee, Managing Director, Sesame Workshop India. “We believe we have a critical role to play in making early childhood education take center stage in India and by being on Doordarshan, this takes us closer to our goal.”

To continue this ground-breaking work, Sesame Workshop has received funding from the Children’s Investment Fund Foundation (CIFF) to ensure that Galli Galli Sim Sim can continue to reach the children in India through mass media with a heightened focus on literacy and numeracy.

CIFF is excited to partner with Sesame Workshop and Doordarshan to build the early literacy and numeracy skills of children across India. Michael Anderson, CEO, Children’s Investment Fund Foundation, said, “Scientific evidence shows that programmes of this kind help children learn better and faster in later life.”

The new segments and ‘Galli ki Kahaniyan’ highlights Season 6’s curriculum focus on Literacy and Numeracy and delights fans of all ages. Literacy encompasses a range of skills that are important for children to understand, use and enjoy language; engage in meaningful conversations and form the basis for learning to read and write. Numeracy captures mathematical concepts that lay the foundation for future learning in math. These include observation skills, spatial understanding, patterns, and measurement, numbers and number operations.

The Galli Galli Sim Sim television series has been watched by 10 million children each year since its debut in 2006 on national cable channels Pogo and Cartoon Network and Doordarshan. Its educational messages are extended through a radio program aired on All India Radio and community radio stations, extensive community outreach, and applications on new and emerging media such as cell phones and internet.

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