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Contract wins UTI Mutual Fund business

UTI MF would be celebrating its golden jubilee in February; a series of activities have been planned throughout the year to commemorate the milestone

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Contract wins UTI Mutual Fund business

Contract wins UTI Mutual Fund business

UTI MF would be celebrating its golden jubilee in February; a series of activities have been planned throughout the year to commemorate the milestone

BestMediaInfo Bureau | Mumbai | January 17, 2014

contract-uti

Contract Advertising has won the creative mandate for UTI Mutual Fund (UTI MF). The business will be handled by Contract's Mumbai office, which won the account in a multi-agency pitch.

UTI MF would be celebrating its golden jubilee in February; a series of activities have been planned throughout the year to commemorate the milestone. A pioneer in the Indian MF industry, UTI is one of the top players in the field with 9.59 million customers. It has a wide network of branches across India and also has offices in London, Dubai and Singapore.

UTI AMC's Managing Director, Leo Puri, said, “We are happy to appoint Contract Advertising as the lead creative agency of UTI. Contract has been chosen through a multi-agency evaluation process for its strategic thinking, consumer insight and experience across multiple categories.”

“This year, UTI will be celebrating its golden jubilee. Fifty years marks a strong milestone in the history of UTI, an institution which has been the pioneer in wealth creation since 1964. As we look to accelerate our growth going forward, Contract Advertising will help us to create the brand salience,” Puri added

Contract will be putting together a 360 degree campaign for UTI MF across TV, Print, Radio, OOH and Digital that will herald 50 years of the UTI MF brand that has been in existence for five decades.

Rana Barua Rana Barua

On winning the business, Rana Barua, COO, Contract, said, “We are extremely happy to partner with UTI MF. This gives us a fabulous opportunity to work with a legendary brand in a category that has great scope for gaining prominence in the current economic situation. Our partnership will also be focused at bringing back the relevance of sound investment in the life of the new-age consumers.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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