Bang in the Middle wins FabFurnish.com communication mandate

The agency has started work on creating conversation around the brand leveraging both online and offline communication mediums

BestMediaInfo Bureau | Delhi | January 9, 2014

Following a keenly contested multi-agency pitch, India's largest online home store, FabFurnish.com, has appointed Bang in the Middle as its communication partner.  Bang in the Middle has started work on creating conversation around the brand leveraging both online and offline communication mediums.

Vaibhav Aggarwal, Co-founder, Fabfurnish.com, said, “We are poised for the next phase of growth. Till now we have been very successful in building a wide consumer base. Today, we are the largest player in this space, and in due course, we want to become even larger. Our new communication will ensure that we become an even stronger leader in the furniture and furnishings market.”

Naresh Gupta, Managing Partner, Bang in the Middle, said, “FabFurnish is a great brand to be associated with. Our understanding and expertise across digital and mainstream medium is what helped us win the mandate. FabFurnish.com is a very challenging brief. Our new work will make the brand stronger.”

Fabfurnish features an interesting range of tastefully picked furniture and homeware products from across the globe at amazingly reasonable rates.

Bang in the Middle is a full service mutant creative agency that works across digital and traditional medium and works with clients like Zee News, Zee Business, Dulux Paints, Veen Waters, Divani, Gyanshree School, Haldiram's, Bhima Jewelers, Tigre Blanc Vodka, Freecultre, among others.

Info@BestMediaInfo.com

Info@BestMediaInfo.com