Advertisment

IPG wins Reckitt Benckiser India media mandate

Globally, the FMCG major has appointed Aegis, Havas, Publicis and IPG networks as its media partners. In India, the account will be handled by Initiative, part of IPG

author-image
BestMediaInfo Bureau
New Update
IPG wins Reckitt Benckiser India media mandate

IPG wins Reckitt Benckiser India media mandate

Globally, the FMCG major has appointed Aegis, Havas, Publicis and IPG networks as its media partners. In India, the account will be handled by Initiative, part of IPG

BestMediaInfo Bureau | Delhi | December 17, 2013

New Reckitt Benckiser logo

Reckitt Benckiser has appointed the Aegis, Havas, Publicis and IPG networks as its global media agency partners. This new roster follows a global media review by RB to ensure the company benefits from best in class strategic media planning and buying across the near 60 markets in which it advertises. RB has existing global partnerships with Havas and ZenithOptimedia (Publicis). Both Aegis and IPG are new additions to its global roster.

In India, where RB is a top 5 FMCG advertiser, IPG has been appointed the company's media partner. The account will be handled by Initiative, part of IPG. Previously the contract was held with ZenithOptimedia.

Heather Allen, Reckitt Benckiser's Executive Vice-President, Global Category Development, said, “We were delighted with the quality of the proposals we received from both our existing partners and the new ones, with whom we're excited to be working with for the first time on a global basis.  Our media investment is critical for our brands to engage with consumers around the world. RB is one of the world's fastest growing companies in consumer health, hygiene and home and we're looking forward to successful growth for our agency partners and us going forward.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment