Hindustan Times seals Kala Ghoda Festival 2014 sponsorship rights

The festival, which was supported by The Times of India for the last 8 years, will henceforth be titled 'Hindustan Times Kala Ghoda Arts Festival'

BestMediaInfo Bureau | Mumbai | December 20, 2013

Kala Ghoda Arts Festival, the biggest cultural gathering in Mumbai, gets bigger and better this year with its new partner, Hindustan Times. The festival, which was supported by The Times of India for the last 8 years, will henceforth be titled 'Hindustan Times Kala Ghoda Arts Festival'.  The theme of this year's festival is 'Momentum'- symbolic of the momentum with which the festival has been growing over the years. This year the festival will also have a new section on Urban Design and Architecture.

Speaking on the collaboration with Hindustan Times, Chairperson of the Kala Ghoda Association, Maneck Davar said, " Starting with its 16th edition in Feb 2014, the Kala Ghoda Association is proud to be associated with HT. In the period that it has been in Mumbai, HT has been aware of the aspirations of citizens and has instituted many campaigns that reflect the needs of the city."

Commenting on the collaboration, Nitin Chaudhry, Business Head, HT Mumbai said, "It is a great moment for Hindustan Times to be hosting one of the biggest traditions in Mumbai city. It reiterates our belief in the city and gives us a great opportunity to offer more to the city."

Shantanu Bhanja

Speaking on the Kala Ghoda Festival's role in building the brand Hindustan Times in Mumbai, Shantanu Bhanja, VP Marketing said, "the true goal for us in Mumbai is to bring meaningful change in the city - change that is socio-economic, infrastructural and cultural. Hosting Kala Ghoda Arts Festival is a significant step in that direction since it integrates us with the arts & culture of the city, and arts can be a sublime force both to engage with the people of Mumbai and to bring about positive change in the city."

 Hindustan Times Kala Ghoda Arts Festival (HTKGAF) will be held over 9 days from Feb 1-Feb 9, with 450 programmes conducted across 15 venues in South Mumbai.

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