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Himalaya shows how its lip care product makes for great conversations

Conceptualised by Karishma Lintas, the three humourous ad films carry the message 'Taaki Baatein Sukh na Jaye'

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Himalaya shows how its lip care product makes for great conversations

Himalaya shows how its lip care product makes for great conversations

Conceptualised by Karishma Lintas, the three humourous ad films carry the message 'Taaki Baatein Sukh na Jaye'

BestMediaInfo Bureau | Delhi | December 17, 2013

Click on the image to watch the TVC. Click on the image to watch the TVC.

The Himalaya Drug Company, a leading herbal health and personal care company, has launched a series of three television commercials for the Natural Intensive Lip Balm. With humour as a backdrop, the ad campaign highlights the brand message of 'Healthy lips make great conversations'.

Picking from the common problem of chapped lips during winters, the TVC depicts how it can limit people from smiling or talking. It captures three different embarrassing yet realistic moments that can happen to anyone, and could be avoided if not for chapped lips. All the three TVCs take a humorous angle where it shows two friends, one who tends to get into trouble a lot and the other who cannot stop her due to her dry lips. It conveys the product benefit in a witty manner.

In one of the TVCs, the two friends are walking towards a parking lot and one of them gets into the wrong car while chattering on the phone and her friend is unable to warn her, thanks to her chapped lips. Similarly, in the other two situations, the girl uses a wrong toothbrush as her friend watches, knowing it is not hers, and the other where she offers birthday greetings to a friend on a wrong day while her friend is unable to speak because of her painful lips, and she has to watch her friend being embarrassed. In the backdrop of such a goof-up, the TVC elaborates on the functional use of a lip balm – to heal chapped and dry lips and also conveys the message 'Baatein Sukh na Jaye'.

Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company, said, “The new lip care TVCs use a humorous situation to bring out the functional benefit of using a lip balm regularly. Dry lips are a common problem and we all have faced it sometime or the other. We wanted to build on the fact that healthy conversions are the key to healthy relationships. The message our TVCs convey is 'don't let your conversations run dry because of chapped lips.”

Created by Karishma Lintas, the TVCs are directed by Rahul Sengupta whose past work includes commercials for Britannia, Indya.com, Kissan Jam, Maruti, LG, ICICI Prudential, Bajaj Calibre, Bajaj Wind, Tanishq and Fastrack.

Team Karishma Lintas said, “Humour has been our primary ingredient in this advertisement to connect with the youth and share the message that soft and beautiful lips lead to healthy conversations. The idea came by asking 'what do people do with healthy lips?' Is it just a healthy smile or a whole lot of talking! With this idea in mind we came with the message 'use a Himalaya Lip Balm 'Taaki baatein sookh na jaye' (don't let your conversations run dry).”

The commercial went live on popular GECs on December 6, 2013 and can also be viewed on Himalaya's corporate Facebook page.

The TVC:

Info@BestMediaInfo.com 

Info@BestMediaInfo.com

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