Ad Club receives record entries for Effies 2013

Achieves an all-time high of 419 entries for India's premier awards for effectiveness in marketing and advertising

BestMediaInfo Bureau | Mumbai | December 12, 2013

The Effie 2013 Awards has received the highest number of entries in its 13-year history this year. Effie is the most coveted showcase for effectiveness in marketing and advertising. The Effies are the only awards that are given not only to the agency but also the client, and winning an Effie demonstrates the highest level of leadership in brand communication.

The Ad Club started running the Effies in 2001 in this part of the world. Last year The Ad Club received 357 entries which were then the highest. This year it has surpassed the tally with an impressive figure of 419.

Ajay Kakar, Chairperson, Effie 2013 Committee, said, “A growth of about 20 per cent in the number of entries and participation of over 50 agencies shows the growing importance of 'effectiveness' of a marketing campaign and its direct impact on a business. In recent years, this has also been one of the key requirements of businesses from marketers and agencies. I am sure this year we will witness a wide range of ideas that have created a lasting impact on brands across diverse categories.”

From 2011, The Ad Club has conducted the judging of Effies and Emvies in Delhi, in addition to Mumbai. This has helped The Ad Club to engage with the large marketing fraternity in Delhi.

This year Colors is the Presenting Sponsor and Zee Media Corporation is the Associate Sponsor. Lenovo has also come on board as Technology Sponsor.

The Grand Gala Ceremony is scheduled on Wednesday, January 15, 2014 at the Royal Western India Turf Club, Enclosure II, Mahalaxmi, Mumbai at 6.30 PM.

Info@BestMediaInfo.com

Info@BestMediaInfo.com