Ravi Deshpande launches Whyness Worldwide

The agency is designed as one that bridges the gap between traditional agencies and digital agencies. It has tied up with Boston-based big data technology company, Findability Sciences, and a branding and design company, Seenk, based in Paris

BestMediaInfo Bureau | Mumbai | November 6, 2013

Whyness Worldwide, the brainchild of Ravi Deshpande, former Chairman and Chief Creative Officer of Contract India, has opened its gates today to do business in India and overseas. According to Deshpande, the reason for starting Whyness is to “take the next big step in seeking answers on how to communicate to the people of the new world”.

Whyness would be a most unique offering to clients and marketers. Whyness has chosen two strong strategic offshore alliances. It has tied up with Boston-based big data technology company, Findability Sciences, and a branding and design company, Seenk, from France.

The alliances along with Ravi Deshpande (third from left)

Deshpande, Founder, Chairman and CCO of Whyness, said about his new agency, “We are an integrated communications agency for the new world. We address brand challenges with solutions that combine human insights, creativity, design and technology. In a sense it is an agency that bridges the gap between traditional agencies and digital agencies.”

Deshpande further said, “We redesigned the way we work, right from our structure and alliances to our talent strategy. We were convinced about the kind of work we want to do. And it matches with the kind of work our clients and marketers are asking for. We wanted to mix up things and produce surprising results that actually work for brands and companies – design and strategy combined with technology, creativity mixed with algorithms.”

Whyness is built with a perfect blend of planners, technologists, designers and creatives who will work as a unified team under one roof just to be able to deliver on this promise. “We wanted to work with people who are not like-minded,” Deshpande commented.

On the alliances, Deshpande said, “Whyness will work with Findability Sciences seamlessly. We will use their expertise of turning big data into a smart data. This process will help our clients understand their customer better, help them produce accurate strategies and also helps them analyse their own performance.”

“Our alliance with Seenk, Paris, will add more value to our thinking in design. In addition to this we will use the talented graduates from our school of design called 'Ecole Intuit Lab' to add fresh perspective to design,” he added.

On the philosophy of the agency, Deshpande said, “We wanted to ensure that we also produce things that people can actually use in their everyday lives, away to associate brands with people in a way that not only helps brands but also people. We feel passionately about delivering communication solutions that travel. That stays longer in people's minds. That's why we will ensure that all our work is cross-platform, shareable and usable by the people it's intended for, leading to a much fuller brand experience."

Info@BestMediaInfo.com

Info@BestMediaInfo.com