Naveen Anand to take up global role at Amway

Anand has been spearheading Amway India's marketing as Sr. VP – Marketing. He will relocate to the US to head the global Core Nutrition business 

BestMediaInfo Bureau | Delhi | November 20, 2013

Naveen Anand

Naveen Anand, currently Sr. VP – Marketing at Amway India, has been named Global Marketing Director of Core Nutrition, effective December 1, 2013. He will be relocating to Amway headquarters at Ada, Michigan. The global Nutrition Marketing core team will report to Anand.

Anand will be responsible for the development and execution of the global nutrition marketing strategy. He began his career at Amway India almost 16 years ago as a marketing manager in India, and since then has been instrumental in building the Amway India business to approximately $400 million in sales. Under his leadership, the Nutrition & Prestige beauty business (Nutrilite & Artistry) has been market leaders; Nutrition clogged a market share of 23.8 per cent in Vitamin & Dietary Supplements category, while Artistry acquired 59.3 per cent in Premium Facial Care category in 2012

Anand also spearheaded a highly successful Amway mass media campaigns, starting with mother brand Amway and later on adding Nutrilite, Artistry & Attitude to the mass media campaign.

He has also been a member of the global CMO Council for over five years. In this role he contributed significantly towards strengthening of global marketing brands both in Amway India as well as across the globe.

Prior to Amway, Anand worked at Karishma Adverting (part of Lowe Lintas) and Reckitt & Colman.

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