Micromax pulls off a coup, signs Hollywood star Hugh Jackman as brand ambassador
In a first of its kind association for the brand, the celebrated actor will be seen endorsing the Canvas series of Micromax smartphones
BestMediaInfo Bureau | Delhi | October 18, 2013
Hugh Jackman with the new Micromax Canvas Turbo. Click on the image to watch the teaser.
Building on the promise of 'Nothing like anything' experience, mobile phone company, Micromax, has signed one of the biggest names in the entertainment industry, Hollywood superstar Hugh Jackman, as its brand ambassador. In a first of its kind association for the brand, the celebrated actor will be seen endorsing the Canvas series of Micromax smartphones. The association would start with the new Micromax smartphone – Canvas Turbo – to be launched soon in the Indian market.
Talking about his association with Micromax, Jackman said, “I am extremely thrilled and honoured to be part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket. Phones are genuinely time-saving devices that can help you live a better life while juggling around with different situations. The new Canvas phone from Micromax is a leap in innovation with great sense of fun and amazing features that helps me balance my work with all the different roles that I play in my everyday life.”
Shubhodip Pal, Chief Marketing Officer, Micromax, said, “We are very excited to welcome Hugh Jackman in the Micromax family as he truly embodies the aspirational, reinventing and fearless persona of the brand Micromax. As we look to expand our footprint across the globe in various international markets, the association with Jackman is an ideal partnership for us to connect with audiences as he is the leading name in the entertainment industry in the world.”
Pal added, “At Micromax, we have always believed in offering products and services that empower our consumers with the latest technologies and innovations. This is a strategic partnership and we look forward to a creating a strong 360-degree campaign with Canvas Turbo to bring alive this new experience for our audiences across print, TV and online platforms.”
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/ "Hugh Jackman with the new Micromax Canvas Turbo")