Magicbricks makes it easier for luxury home buyers

Pioneers luxury home listings to cater to the wired, high-end property buyer's exacting demands

BestMediaInfo Bureau | Delhi | October 18, 2013

Magicbricks has now introduced its 'Luxury Section' offering nationally with a launch covering the top 6 metros. The section features 300+ carefully selected luxury property listings – covering both new projects from builders as well as resale listings – on offer to Magicbricks' exclusive high net worth clientele across the country.

Currently, Magicbricks is the only property portal in India to dedicate a section exclusively to Luxury Real Estate. Pioneering this section to address the luxury home-seeker's needs, Magicbricks continues to break new ground and lead innovations in the property portal space.

Launched in beta for two cities earlier this year, Magicbricks Luxury is now open to all major locations in India. Given that the buying needs and behaviour of this segment is considerably different, the section takes care to maintain exclusivity and high quality in its listings. Here are the top three reasons on what makes this a superior offering for high-end real estate buyers:

-          Hand-picked Property Listings: The exclusivity of the Luxury Section is not just in its users, but also in the properties listed – with only a handful of handpicked homes making the cut. The selection criteria is rigorous and based on a number of requisite qualifications including aspects related to build quality, finish, interiors, amenities, budget, etc. Currently, only 300 select homes have made it through to the final listings.

-          Certified Genuine: With all prima facie antecedents being verified, each Luxury property is 'Certified Genuine' by Magicbricks. In addition, the latest images of the selected property are photographed and uploaded by a photographer appointed by Magicbricks to ensure that all listings are genuine.

-          Complimentary Assisted Search: This pioneering new service has been launched exclusively to cater to genuine luxury buyers. Each verified buyer is assigned an exclusive customer service agent who will assist the buyer through various steps in his property search – right from identifying relevant properties for the buyer, scheduling site visits, to speaking with builders/landlords, to dealing with various third-party service providers – a one-stop service to help a buyer go through his property search seamlessly.

Sudhir Pai, Business Head, Magicbricks.com, said, “We are happy to finally move Magicbricks Luxury out from Beta and offer it nationwide. This period from the Beta launch earlier this year to today has given us the time to fine-tune our offerings, train our teams and build in robust checks and balances to ensure a level of service delivery that discerning luxury buyers expect.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com