Brand Dialogue wins Flipkart's brand packaging mandate

Brand Dialogue's specialised partner agency, Yellow Dress Retail, will provide the expertise for Flipkart's private label

BestMediaInfo Bureau | Delhi | October 4, 2013

Within a month of its entry into the Indian market, Brand Dialogue, a European brand communications company headquartered in Amsterdam and Mumbai, has bagged the mandate for providing branded packaging for Flipkart India. Brand Dialogue's partner agency, Yellow Dress Retail (YDR), is an expert team in brand packaging and will be providing the services to Flipkart.

Willem Woudenberg, CEO, Brand Dialogue, said, “Flipkart India is a pioneer in its field and we are extremely delighted to get them on board with us. It's just been a month and this win makes us feel more welcome in the Indian market. We are here to make a difference and this comes as the beginning of our creative journey. The Yellow Dress Retail team headed by Marcel Gort is a strong mix of experienced professionals and creative talents and they will definitely add value to Flipkart India's brand position.”

Roy Thomas, Director, Private Labels, Flipkart, said, “We have expanded our product range by launching our own label, DigiFlip, offering camera bags, pen-drives, headphones, computer accessories and a lot more. Now we have got YDR on board to assist us in the brand packaging of our private label products. YDR may be new in India but their commitment and creativity go a long way and we are confident that they will match the quality and standards that we are synonymous with.”

Yellow Dress Retail, a specialised retail agency which creates store design, in-store communication, packaging design and interactive design, comes under Brand Dialogue's umbrella name in India. YDR will provide branded packaging for all private labels under Flipkart and will support the brand in conceptualising and creating private labels in various key categories.

Info@BestMediaInfo.com

Info@BestMediaInfo.com