In his previous role, he was COO of Neo Sports Broadcast
BestMediaInfo Bureau | Mumbai | September 3, 2013
Multi Screen Media (MSM) has appointed Prasana Krishnan as the new Business Head of its premier sports entertainment channel Sony Six. Krishnan has over 17 years of experience in media and consulting sectors. In his previous role, he was COO of Neo Sports Broadcast. His other previous stints include Nimbus Media, The Times of India Group and Arthur Andersen.
NP Singh, COO, MSM India, said, â€śWe are delighted to have Prasana join the team at this important juncture and we are certain that his experience and understanding of the business and our audience will help us achieve our objective of becoming the leading player in the genre. We are optimistic that Prasanaâ€™s appointment will further strengthen and grow Sixâ€™s position in what can be called as one of the most competitive broadcasting markets in the world. We look forward to a long and fruitful working association with him.â€ť
On joining MSM, Krishnan said, â€śI am delighted to become a part of this prestigious group. As Indiaâ€™s premier sports entertainment channel, Six has uniquely positioned itself in the sports broadcasting industry showcasing some of the worldâ€™s finest international sporting properties like IPL, UFC, NBA, TNA and UEFA Euro. I look forward to take up this challenging role and work towards ensuring that the channel grows consistently to the leadership position in this space.â€ť
Sony Six exclusively broadcasts some of the worldâ€™s largest sporting properties like IPL, UEFA Euro 2016, Qualifiers for UEFA Euro 2016, Qualifiers for 2014 and 2018 FIFA World Cup, Scottish Professional Football League, NBA, TNA and the Ultimate Fighting Championship (UFC). Since its inception, the channel has successfully managed to target the youth of India through a mix of sports and entertainment.