Mindshare appoints John Thangaraj as Head of Strategy for North

He brings an experience of over 12 years spanning a marketing role at Adidas, a research role at Quantum and as Head of Strategic Planning at Redifffusion Y&R. In his last role, Thangaraj was VP - Strategic Planning at Lowe

BestMediaInfo Bureau | Delhi | September 16, 2013

John Thangaraj

Mindshare today announced the appointment of John Thangaraj as Head of Strategy for the Northern region. Thangaraj will assume responsibility for the Mindshare strategy product across Delhi clients. He brings an experience of over 12 years spanning a marketing role at Adidas, a research role at Quantum and as Head of Strategic Planning at Redifffusion Y&R.

In his last role, Thangaraj was Vice-President – Strategic Planning at Lowe, where he was responsible for product planning on a cluster of brands that included Wills Lifestyle, Nestle Confectionary, Hindustan Times, Dabur Real, Shine.com, Woodland, Expedia.co.in and OLX.in.

In addition to his last set of clients at Lowe, Thangaraj's experience spans FMCGs such as Danone, Amway, Pepsico, LG Consumer Electronics, alcoholic beverages (Bacardi) and travel portals (Yatra).

Thangaraj is extremely proud of the Effies and Cannes that he has worked hard to win over the years. These include Effie 2010 for Hindustan Times' 'It is Time' brand campaign, Effie 2012 for Hindustan Times' 'You Read, They Learn' campaign, and Media Lion at Cannes 2013for Best Use of Print for Hindustan Times' 'You Read, They Learn'.

He is also very proud of the work that he did when he led a global strategic project for LG Korea in 2009 on understanding the super affluent consumers in India.

Announcing the appointment, Alok Sinha, Leader - Strategy (South Asia), Mindshare, said, “We are glad to welcome John to Mindshare and the extended GroupM family. He's got category and industry experience, and is a great team leader. I am confident he will be able to lead the strategy division to even greater heights.”

Ravi Rao, Leader South Asia, Mindshare, said, “I am pleased to welcome John. He has the combination of being imaginative, strategic and entrepreneurial that our strategy community and clients need.”

Commenting on what he hopes to achieve at Mindshare, Thangaraj said, “First and foremost, I hope to future proof myself. I have a strong belief in the fact that advertising as is currently practised in India does not have a shelf-life of more than a decade at the very most. Consumption of information and entertainment is rapidly moving screens and I feel that Mindshare is on the cutting edge of optimising and leveraging this. Digital has become a buzzword we all love to throw around, and I am looking to Mindshare to help me make the journey from 'thinking about digital' to 'thinking digitally'. Perhaps most of all, Mindshare represents a new journey for me, new skills to acquire, new people to meet and new challenges to deal with, which is what excites me the most about it.”

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