Maxus retains L'Oreal media business estimated at Rs 300 cr

Participants in the review included Madison, Zenith Optimedia and Lodestar UM

BestMediaInfo Bureau | Delhi | September 25, 2013

Maxus, a GroupM agency, has retained the L'Oreal media account following a multi-agency pitch. Participants in the review for one of the heftiest media accounts included Madison, Zenith Optimedia and Lodestar UM. The size of the business, according to informed industry sources, is estimated at around Rs 300 crore.

Ajit Varghese, MD, Maxus South Asia, said, “Retaining L'Oreal is an extremely satisfying feeling and a huge moment of pride for Maxus. The faith reposed in us by the L'Oreal's management after an extremely professional and rigorous review process makes us feel confident that we are the right partners to manage L'Oreal's growth needs and adapt to the ever changing media environment. Also, apart from business, we truly value this relationship and will go the extra mile to work closely with the L'Oreal marketing team to achieve their goals.”

L'Oreal is amongst the top clients of Maxus India along with Hero, Vodafone, Nokia, Titan, Perfetti, Nestle (digital) amongst others. Maxus is the most awarded digital agency in the last two years.

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