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iBall's Andi Projector Phone is about entertainment anywhere, anytime

The campaign, conceptualised by Palasa Creative Place, marks the launch of the first phone with a 35 lumens projector

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iBall's Andi Projector Phone is about entertainment anywhere, anytime

iBall's Andi Projector Phone is about entertainment anywhere, anytime

The campaign, conceptualised by Palasa Creative Place, marks the launch of the first phone with a 35 lumens projector



Sohini Sen | Mumbai | September 9, 2013

publive-image Click on the image to watch the TVC.

iBall has launched a campaign to introduce the Andi Projector Phone. The new phone boasts of the first 35 lumens projector phone. The 35 lumens camera essentially means that users can now project videos or stills freely irrespective of the place. It facilitates easy viewing of projected videos and images without much hassle, even with many people, anytime, anywhere. The campaign showcases this feature to leave the viewers entertained.

Sandeep Parasrampuria, Director of iBall said, “We are introducing the best ever Projector phone in the world. This is really exciting for us and we hope the user will be as excited with the performance and specs as we all are at iBall.”

The TVC, conceptualised by Palasa Creative Place and brought to life by Red Ice Productions, opens with a projection of an airplane on a train. The scene changes to show more such projections: pictures on a beach, a cook using his cooking ware to see a chef at work, a movie being projected on the back of a cab, a cricket match showing up on the shirts of several people standing in a row.

The TVC shows how the projector facility helps to add life to everyday objects and places. If one doesn't have the time to go for a movie, the movie can come to you. If you couldn't get tickets to today's cricket match, you can project the live screening on a screen or on any surface. The news can be viewed while doing other things just as easily as a party can be moved someplace without lights – as long as the iBall Andi phone is there.

The TVC ends with brand ambassador Kareena Kapoor announcing the product. The background music is a suitable jingle which says “Age peeche, upar neeche aju baaju, saare baju – bioscope”. This drives home the point that with this phone it's possible to view anything, anytime, anywhere.

"It is a multi-usage phone and can be used by anyone. Keeping this in mind we have created a very lighthearted commercial that connects to the pulse of the common man,” commented Sandeep Bomble, Director and Founder of Palasa.

The whole idea is to portray showtime in business and entertainment, anytime. The commercial talks to the masses and shows people from daily walks of life being entertained by the projector phone. The commercial aims to break the clutter just like the newly launched phone and they hope that soon the word showtime will become synonymous with the iBall Andi Projector Phone.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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