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GlaxoSmithKline appoints GroupM and OMG as global media partners

Dentsu will handle buying in Japan. The outgoing agencies are Starcom and Carat

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GlaxoSmithKline appoints GroupM and OMG as global media partners

GlaxoSmithKline appoints GroupM and OMG as global media partners

Dentsu will handle buying in Japan. The outgoing agencies are Starcom and Carat

BestMediaInfo Bureau | Delhi | September 4, 2013

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GlaxoSmithKline Consumer Healthcare announced yesterday in London that it has appointed GroupM and OMG as its two global media investment management partners with Dentsu buying in Japan.

The appointments follow a full capability review of services conducted in collaboration with all current major media partners.

The agencies will have responsibility for media strategy, planning and buying. OMG and GroupM will share responsibilities for global category planning for Consumer Healthcare located in London, Parsippany and Singapore.

PHD will manage the geographies in North America and West Africa, while GroupM will manage the rest of the world. Both Dentsu and GroupM will manage the Japan business.

“The decision to consolidate our media investment with two network partners – GroupM and OMG, with Dentsu buying in Japan, is based on various factors including simplicity and speedier deployment of best practices. We believe this sets us up with a fit for purpose media system into the future.

“We continue to hold the outgoing agencies, Starcom and Carat, in the highest of regard. They have consistently exhibited high levels of professionalism and we wish them all the very best,” said Sam Singh, VP, Global Media, GlaxoSmithKline Consumer Healthcare.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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