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GEC Watch: Mahabharat gets epic start; Bigg Boss pushes Colors up

Crime Patrol’s episode on Nirbhaya pushes Sony to No. 4. Zee TV too grows on the back of improved performance in Week 38 of TAM 2013

BestMediaInfo Bureau | Delhi | September 26, 2013

All eyes were on TAM data for Week 38 which saw the launch of two big shows – Mahabharat on Star Plus and Bigg Boss 7 on Colors. Star Plus' magnum opus, Mahabharat, pulled in 8,445 TVTs for the opening episode to become the highest rated weekday fiction show in the last three years on Indian television. The show averaged 6,356 TVTs in its opening week and helped the channel add 58 million TVTs in Week 38.

On the other hand, Colors’ reality show Bigg Boss 7 opened at 7,711 TVTs on Sunday premiere night and averaged 5,080 TVTs from Monday to Saturday.

Crime Patrol’s Delhi gang rape case episode on Sony helped the show garner 6,415 TVTs. The show also helped Sony regain its No. 4 position.

As per TVT data sourced from TAM subscribers for Week 38 (September 15 - September 21) for CS 4+, HSM markets, Star Plus widened the gap with Colors, while Zee TV held the No. 3 position. However, Life OK was displaced by Sony from the No. 4 position. SAB TV was at No. 6.

Backed by strong opening of Mahabharat and improved performances by almost all of its fiction shows, Star Plus added 58 million TVTs in Week 38 and widened the gap with Colors. The channel recorded Gross TVT of 535 million and relative share of 22.42% (last week 477 million TVTs with 20.78% relative share).

Colors added 16 million TVTs on the back of Bigg Boss. The channel recorded Gross TVT of 480 million and relative share of 20.13% (last week 464 million TVTs with 20.20% relative share).

Zee TV’s fiction shows led by Jodha Akbar helped the channel add 15 million TVTs this week. The channel fetched 414 million of Gross TVT with 17.35% of relative share. The channel had 399 million TVTs with relative share of 17.38% last week.

Sony was back at No. 4 on the back of Crime Patrol’s Delhi gang rape case episode. By adding 34 million TVTs, the channel recorded Gross TVT of 327 million with 13.72% relative share (last week 293 million TVTs with 12.76% of relative share).

Life OK slipped one position to No. 5 with Gross TVT of 313 million against last week’s 322 million. The channel’s relative share was 13.13% in Week 38 against 14.04% in Week 37.

SAB TV also slipped one position to No. 6 with Gross TVT of 289 million with 12.14% relative share (last week 312 million TVTs and 13.59% relative share).

Sahara One’s viewership was at 26 million TVT with 1.11% relative share (last week 29 million TVTs and 1.25% relative share).

Info@BestMediaInfo.com

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