DraftfcbUlka's Cogito Consulting pays tribute to nation with a book – 'India 2061'

The book is an attempt to predict how various sectors in India would look like 50 years from today, 2061 being the year when Draftfcb's Indian arm, Ulka, will complete 100 years  

BestMediaInfo Bureau | Mumbai | August 14, 2013

On the occasion of the 67^th Independence Day, Cogito Consulting, the brand and marketing consulting division of Draftfcb Ulka, has launched a book, 'India 2061 – A Look at the Future of India'. The book is a sincere attempt to predict how various sectors in India would look like around 50 years from today.

The process involved intense rigour in terms of accessing data from hundreds of sources available in public domain/syndicated databases and then using various statistical techniques and tools to project the data.

The genesis of this book was the mark of the milestone year 2011 when Draftfcb's Indian arm, Ulka Advertising, completed 50 years. To celebrate the occasion, Cogito Consulting and the analytics team, Asterii Analytics, set out on a journey to quantitatively forecast India's future in the year 2061 when Ulka would celebrate its 100^th birthday. The projections covered areas like Population, Life Expectancy, Economy, Education, Infrastructure, Automobiles, Electricity, Internet, Media, etc. The quantitative compilation of India's future – 'The India 2061 Report' – was released in 2012 as a white paper.

The book 'India 2061 – A Look at the Future of India' has over 20 thought leaders from various industries sharing what they see are the challenges India will face as it gets ready to join the league of developed nations. The first section of the book includes articles from these renowned thought leaders covering infrastructure areas like Power, Water, School Education, Management Education, Healthcare; new age industries like Retail, Telecom, Television, Automotive, Mobile and Information Technology; financial sectors like Capital Markets, Taxation and Fiscal Management and Insurance; sports categories like Cricket and Olympics; and other key areas like Economy, Ecology, Political system, Dairy and Society.

The guest writers featured in the book include Ajit Balakrishnan, Dr Ajit Ranade, Anil Sardana, Ashish Chauhan, Ayaz Memon, BS Nagesh, Dileep Ranjekar, Dinesh Kanabar, Dorab Sopariwala, Geet Sethi, Hasit Joshipura, Malini V Shankar, Pavan Sukhdev, Punit Goenka, Ravi Kant, RS Sodhi, S Ramadorai, Sanjeev Aga, Shiv Visvanathan, Shivakumar and Thomas Mathew T.

The second section of the book encompasses the quantitative data projection of various sectors in India in year 2061.

The book features thought provoking articles which in many ways drive home the point – what we do today will have a significant impact in 2061. “We see this book as our humble submission to the thinking that needs to be done if we have to make the India 2061 dream a reality,” said Dr MG Parameswaran, Editor of the book.

The book has been self-published by Cogito Consulting of Draftfcb Ulka Group and will be sent to select corporates across India, educational institutions, government departments and media houses.

The free download of the e-version of book will go live at midnight of August 14-15, 2013 (00:00) on: Cogito Consulting's website www.cogitoconsulting.com and Draftfcb+Ulka's website http://www.draftfcbulka.in/knowledge/2061-book

While some may see 2061 as two or three generations away, the time for decisions, actions and interventions may actually not be so far into the future and the book is a good thought starter.

Info@BestMediaInfo.com

Info@BestMediaInfo.com