DDB Mudra West strengthens creative team

The creative team of Sathyajeet Kadam and Shagun Seda join as Creative Directors, moving from TBWA

BestMediaInfo Bureau | Mumbai | August 6, 2013

(Left) Shagun Seda and Satyajeet Kadam (Right)

DDB Mudra West has appointed Satyajeet Kadam and Shagun Seda as Creative Directors. The creative duo will be based in Mumbai and will work under the guidance of Sonal Dabral, Chairman & CCO, DDB Mudra Group. Both Kadam and Shagun join DDB Mudra West from TBWA.

Kadam's (popularly known as Satya) last stint at TBWA was as Associate Creative Director on Nissan, Standard Chartered Bank, FA deos, Pril, Marvel and Lavie. With over 10 years of experience, he has worked with well-known agencies including Lowe and Ogilvy & Mather and worked on popular brands such as Taj Mahal Tea, Amaron batteries, Bru, Godrej Properties, Lifebouy and Tata Tea among others.

Seda, with 10 years of experience, has worked on brands like Nissan, Standard Chartered Bank, Fa deos and talcs, Pril, Lavie, Nivea, Visa, Makers – by Raymond, Principal Retirement Advisors, Angel Broking, Adidas, Samsonite and American Tourister among others in TBWA and ICICI Prudential Life Insurance and The Oberoi Hotel among others in a brief stint at Lowe.

Sonal Dabral

Dabral said, “I'm very excited about Shagun and Satyajeet joining the DDB Mudra family. A hugely talented team, they are both modern-day storytellers with big brand experience and excellent work that transcends mediums. I look forward to some pathbreaking work from this energetic and passionate team across all the important brands they will lead here.”

Rajiv Sabnis

Rajiv Sabnis, President, DDB Mudra Group, West, commented, “Satya and Shagun as a creative team are keen to make a significant difference to the agency and the brands that they will be leading. They bring a certain zest and enthusiasm to the workplace that will be infectious. They are very talented and curious people, exactly what we were looking for in DDB Mudra. The DDB philosophy of 'talent without tantrums' rings true when you meet these excitable creative directors. We welcome them on board and wish them success in the agency."

On joining DDB Mudra Mumbai, Kadam said, “I have learnt more about advertising from the people I've worked with than the brands I've worked on. And I have been fortunate to work with some wonderful and talented people – Abhijit Karandikar, Sagar Mahabaleshwarkar, Amer Jaleel and Rahul Sengupta to name a few. DDB Mudra has given me the opportunity to work closely with Sonal Dabral, who is an institution in himself. Together with him, my team and our set of brands, I look forward to a great innings at DDB Mudra.”

Seda added, “After spending a little under a decade in TBWA, which has been my kindergarten, school and university in advertising, it was time to leave home, to try something new. It is difficult not to get attracted by the canvas, brands, work and culture of DDB Mudra. And most importantly, it is very difficult to not admire Sonal, whether you're gaping in awe at his body of work or chatting with him over a cup of tea. I am really excited about the role I am undertaking at DDB Mudra and look forward to doing some great work here.”

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