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Big Magic hops on board Videocon d2h

Increases reach by an additional 8 million subscriber base across Hindi-speaking markets

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Big Magic hops on board Videocon d2h

Increases reach by an additional 8 million subscriber base across Hindi-speaking markets

BestMediaInfo Bureau | Delhi | August 28, 2013

publive-imageBig Magic, the flagship general entertainment channel from the Reliance Broadcast Network stable, has strengthened its reach in the Hindi-speaking markets by signing a distribution deal with Videocon d2h. The alliance increases its reach by an additional 8 million subscriber base.

Big Magic's programming mix ranges from family dramas, crime shows, reality shows, cookery shows, game shows to weekend movies. The channel was launched in April 2011.

Sunil Kumaran, Business Head, Big Magic, said, “We are happy to announce our alliance with Videocon d2h, which allows Big Magic to immediately grow reach by an additional 8 million subscriber base. We are confident of our product, which has been designed as per audience penchants and want to strengthen our reach. We look forward to reaching a matchless entertainment offering to maximum audiences of India.”

Saurabh Dhoot, Director, Videocon Group, commented, “It is our endeavour to provide more and more variety on our platform to meet the preferences of all our consumers. Big Magic adds to our bouquet of GEC channels and deepens our reach in the Hindi heartland. With regional channels being the flavour of the season, we are strengthening our network and working towards being the preferred DTH choice.”

Anil Khera, CEO, Videocon d2h, added, “Big Magic has performed well since its launch. We are extremely happy to provide this channel on our platform as it promises content across various genres. We are certain that our audience will enjoy and appreciate the addition of this channel on our platform.”

Big Magic is already available across key DTH platforms like Airtel, DD Direct, Dish TV, Reliance Digital TV, besides being available on Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL cable platforms.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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