Sony Mix & Fever FM partner to present 'TV Ka Pehla Radio Show'

Fever's RJ Anurag Pandey plays host to listeners of Fever and viewers of Sony Mix in a first of its kind venture which took off on July 14 and will air every Sunday at 1 PM

BestMediaInfo Bureau | Delhi | July 15, 2013

Starting yesterday, Sony Mix viewers and Fever 104 FM listeners have the best of both worlds. RJ Anurag Pandey, best known as Picture Pandey, plays host to listeners of Fever FM and viewers of Sony Mix in a first of its kind venture, 'TV Ka Pehla Radio Show' (TKPRS), which simultaneously went on-air on both channels. The show will be on air every Sunday at 1 PM.

From the studios of Fever FM, TKPRS promises a bouquet of entertainment in this three-segment show. The first segment will be a delectable tete a tete with Bollywood celebrities sharing their first-hand experiences. This will be followed by interesting viewer and listener contest and requests drawn from social media networks.

The 45-minute show wraps up with a segment completely dedicated to music artistes composers, singers and lyricists who will share unheard of anecdotes about their compositions to enrich your musical experience.

Picture Pandey is hugely popular on radio and enriches his listeners by bringing them closer to Bollywood and its latest happenings. He eats, breathes and lives Bollywood. Socialising with filmmakers and other celebrities, happenings on movie shoots or in the lives of the stars are just regular catching up for him. The world through the eyes of Picture Pandey is glossy, glamorous and filled with life.

Neeraj Vyas, Executive VP & Business Head, Sony Max and Sony Mix, said, “This innovative concept will set a landmark in the music industry. It will be a great delight for all music enthusiasts as it gives a different musical experience. We are happy to have Fever FM and Anurag Pandey on board for this show. We will continue to bring such unique and creative shows loaded with more and more musical entertainment and keep up our reputation as the destination channel for music.”

Harshad Jain, Business Head, Radio & Entertainment, HT Media, said, “Fever is all about the music and it can't better than associating with a TV partner that also lives to the same promise. Our partnership with Sony Mix is aimed towards bringing radio alive on TV and engaging audiences across both the mediums. We have always believed in offering a unique product and this is a step in the same direction. Listeners love Anurag on radio and we are sure this will now extend to TV.”

RJ Anurag Pandey commented, “It's a revolution that will break the barrier between radio and television. I have been associated with radio for the last 20 years and have touched so many lives but now with radio on television, the numbers will only multiply.”

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