RBNL announces key appointments in television business

Anirudh Maheshwari appointed National Sales Head for Language TV and Shweta Arora for Big CBS; Brijesh Tanna is Head of Content and Communications for Big CBS channels

BestMediaInfo Bureau | Mumbai | July 18, 2013

Reliance Broadcast Network Limited (RBNL) today announced three key appointments in its television business. As the network gears to make the most from phase II of digitization, it further strengthens in team with some of the finest minds from the industry.

Anirudh Maheshwari

Anirudh Maheshwari has been appointed National Sales Head for Language TV at Reliance Broadcast. In his new role, Maheshwari will be responsible for key decision making in the area of sales, and growing the business for the regional channels BIG Magic and Spark Punjabi across geographies. Maheshwari brings valuable experience from across multiple business scenarios and geographies with a rewarding career in the challenging environs of the Indian financial services industry. Some of the reputed organizations he has been part of include Citibank, ICICI Prudential Life, Standard Chartered Bank, and Xerox. Client centricity, business focus and building teams are strong skill sets that promise to help him in his current role. He will be reporting to Sunil Kumaran, Business Head – Language TV.

Speaking about his appointment, Maheshwari said, “RBNL has built a winning and robust television network over the last 2 years. It is an honour to join such a purposeful team and get an opportunity to contribute towards its success. I look forward to taking up this challenging role and working towards ensuring that the channel grows consistently towards leadership positions in this space.”

Shweta Arora

Shweta Arora has been appointed as National Sales Head, Big CBS. Arora will be heading the Sales Function for BIG CBS Networks and will be leading charge for Planning and Driving the Sales Strategy for the country nationally to increase market share and revenues for Big CBS. She joins Big CBS from ING Vysya Bank where she served as Associate Business Head – North, for the bank's Private Banking Division. Banking Organizations that she was associated with include Citibank, Kotak Private Banking and ABN AMRO Bank. Shweta has also enjoyed a four-year stint with the hospitality industry when she worked with the Taj Group of Hotels. She has been credited with many accolades for new business development and acquisition, both in the hospitality industry and as a banker and was also instrumental in leading the creation of the Negotiation Tool Kit at the Taj. Shweta is a phenomenal team player and always strives for a work environment that offers healthy competition to drive teams to achieve higher goals.

Speaking about her appointment, Arora said, “I am proud to be associated with a vibrant and constantly evolving organization such as RBNL. I genuinely believe the company offers the most honest and thoughtful environment in which to work. My agenda will be to utilize the company's core strengths and built long term partnerships with new and existing clients, while making the brand experience more enjoyable. I'm looking forward to carrying forward the fantastic work at RBNL and take BIG CBS to newer heights of success.”

Brijesh Tanna

Brijesh Tanna has been appointed Head of Content and Communications for BIG CBS channels. He will play an integral role and lead the mandates of Content, Brand Solutions, OAP (on air promotions), and Marketing among other areas. Tanna has extensive experience in the communications space. The former Senior Producer for Star India has also served as Associate Vice-President, Content Development & Head Entertainment Commissioning for Astro Malaysia. Tanna has been honoured for his work at NY Festivals, Promax World, Promax Asia, a creator of cult shows for children in Malaysia and Indonesia.

As an award-winning content creator, Tanna is excited about the new endeavour at RBNL. Expressing his delight, he said, “RBNL promises me many wonderful opportunities to do what I like best apart from having tremendous growth potential across categories. The company is looking to expand its reach and increase its much-respected offerings. This presents a massive opportunity for a challenging career.”

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