Gozoop wins social media mandate of burger chain Burgs

Following the account win, Gozoop has executed an extensive campaign for Burgs' store launch in a Mumbai mall

BestMediaInfo Bureau | Mumbai | July 12, 2013

Gozoop, one of India's leading cross-functional digital agencies, recently won the social media business of gourmet burger chain, Burgs, thereby strengthening its portfolio of major F&B brands. The objective of the online engagement strategy developed by Gozoop is to amplify Burgs' social presence and brand awareness in the competitive F&B category.

Currently, Gozoop's portfolio of F&B clients includes brands like Mad Over Donuts, Rajdhani, Hakkasan, amongst others.

Subroto Mukherjee, COO, Burgs, commented, "In this competitive QSR market with an offering unlike any witnessed by the market. Burgs was looking for an agency that would help us amplify this difference. Gozoop with its unique strategic approach, seemed like a perfect fit."

Subsequent to the account win, Gozoop initiated a five-day long campaign for the opening of Burgs outlet in R City mall, Ghatkopar, in Mumbai. The campaign was designed to drive sales and footfalls at the store. The first Twitter contest for the outlet opening #ILoveBurgs reached out to more than 50,000 Twitter profiles. The campaign trended at No. 1 in Mumbai and retained its position in the top 10 trends throughout the day. Winners of the contest were rewarded with an opportunity to be the guest of honour at the launch and were treated with Burgs meals.

Commenting on winning the account, Ahmed Naqvi, Managing Director (India) & Co-Founder, Gozoop, said, “Burgs received a great response when it launched in Mumbai. Considering the love for burgers in India, it is a great opportunity for Gozoop to reach out to foodies via social media and engage them in order to increase Burgs brand awareness and recall. We are very pleased to win the Burgs account and consistently build up our list of F&B clientele.”

Naqvi added, “The #ILoveBurgs was an excellent start to the account. The team executed the campaign very well and the online strategy led to offline footfalls at the launch of the outlet opening. The response on social media and the turnout at the event was excellent. The hashtag trended at No. 1 on Twitter and that ensures that Burgs has a fabulous fan following.”

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