Dangal TV assigns ad sales duties to Aidem

Dangal TV is a regional channel in the core Hindi speaking belt providing Hindi and Bhojpuri entertainment oriented content

BestMediaInfo Bureau | Delhi | July 3, 2013

Media consulting, marketing and advertising sales company, Aidem Ventures, has been appointed as advertising partner for Dangal TV, a regional channel in the core Hindi speaking belt. Dangal TV is a 24-hour free-to-air entertainment channel.

Committed to offer a comprehensive viewing experience and cater to diverse demands of its viewers, Dangal TV offers a mix of movies and serials in Bhojpuri as well as in Hindi. The continuous film entertainment element of the channel gives it a theatre-like feel thus making it the channel of choice for a vast majority of film enthusiasts. Its extensive content library is designed to suit the cultural and traditional moods of not only the urban audience but the largely untouched rural audience as well.

Dangal is available across cable and leading DTH platforms including Dish TV, Videocon DTH, Airtel Digital TV and DD DTH.

“Regional channels accounted for approximately 27 per cent of total television viewership in 2012, which is proportionate to the advertising market share they commanded during that period. Advertising interest in regional markets is strong and broadcasters see immense potential for revenues from local advertisers who are willing to pay a premium to reach their targeted audience. From our own experience with regional channels, we have come to realise that a large number of advertisers are seeing the benefits of developing localised communications strategies using sponsorships, promotions and integrated branded content around regional TV. It gives us immense pleasure to be associated with the market leader in the Bhojpuri genre and look forward to driving its vision,” said Vikas Khanchandani, Director, Aidem Ventures.

“We at Dangal have a thorough understanding of the Hindi-speaking belt. That, along with our huge investment in acquiring Bhojpuri and Hindi content, serves as a strong endorsement of our vision to create a new standard in the Bhojpuri entertainment space. We look forward to a continued association with Aidem to help us achieve better yield for the channel over the long term,” said Manish Singhal, Chairman & Managing Director, Dangal TV.

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