Grasshoppers wins creative duties for BOP

The agency will handle all ATL & BTL campaigns. BOP's annual marketing spend is estimated to be Rs 100 crore

BestMediaInfo Bureau | Delhi | June 7, 2013

Leading real estate consultancy firm, Better Option Propmart, popularly known as BOP, has appointed Grasshoppers India as its creative partner. The agency will be handling all ATL and BTL campaigns, including corporate branding for BOP as well as promotion of various premium properties for which the company does bulk underwriting. BOP's annual marketing spend is estimated to be Rs 100 crore with several prestigious projects in the pipeline in partnership with leading realty players including DLF, Jaypee Group, Logix, Hero, Wave Inc., and Imperia Structures.

BOP, which started operations in 2007, today has over 50,000 customers and 10 state-of-the-art studios across India, Dubai and Singapore. Talking about their tie-up with Grasshoppers, Amit Mavi, Managing Director, Better Option Propmart, said, “We want to be known as a company that delivers better. Through our partnership with Grasshoppers, we will be reaching out to our target audience and communicate the core values that drive our organisation and make us different from a loose bunch of property brokers spread in an unorganised manner across the country.”

The agency has started developing a detailed strategy on how to take the brand to the next level. “There is a lot of work that needs to be done because it's not just BOP but also the associated real estate projects that have to be promoted. So, we will play around with different concepts and messaging depending on the project offerings. It's going to be a challenging task but we anticipate a lot of innovative campaigns being churned out over the next few months,” Grasshoppers Director Arjun Banerjee said.

Also read: VivaKi Partnerships Unit wins Better Option Propmart

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