Cycle Agarbathies to co-sponsor India-Sri-Lanka-West Indies ODI Tri-series

The Tri-series will be held at Kingston and Trinidad in the West Indies from June 28-July 11

BestMediaInfo Bureau | Delhi | June 25, 2013

Cycle Pure Agarbathies, India's largest agarbathi maker, is co-sponsoring the ODI Tri-series involving India, Sri Lanka and West Indies. The Tri-series will commence from June 28, 2013 and will go on till July 11, 2013. The Tri-series will be held at two venues this year – the first half will be held at Sabina Park in Kingston, Jamaica, from June 28 to July 2, after which the venue will shift to Trinidad.

Over the years, Cycle Pure Agarbathies has been associated with exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. In July 2012 it was the associate sponsor of the India-Sri Lanka ODI series. This new association will reinforce Cycle Pure Agarbathies' status as one of the frontrunners among the brands associated with cricket in India.

The Tri-series will feature seven ODIs including the final to be held on July 11. As part of the co-sponsorship, Cycle will feature on pitch mats, perimeter boards and third umpire decisions. Special awards will be given to players who showcase best all-round performance and also exhibit true sportsmanship.

A strong on-air presence has also been planned. Cycle Pure Agarbathies is the associate sponsor for the sports programme 'Straight Drive' that will be aired on Ten Sports during the Tri-series.

A unique and innovative concept known as the 'Prayer Capsule' will also be presented. The Prayer Capsule will be known by the famous tagline 'Everyone has a reason to pray'. This will capture in on-ground snippets of players and spectators in their prayer moments.

The brand will also be active on social media through its Facebook page. Participants can send prayers for their favourite cricketers and guess the winners of Cycle Agarbathies trusted player of the match and series. Exciting prizes have been planned which include autographed match balls.

Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “It is an honour for Cycle Pure Agarbathies to associate with the India-Sri Lanka-West Indies Tri-series. We have been associated with cricket for many years through exciting properties like Red Alert, Milestone branding, and Third Umpire branding. This initiative will take our association to the next level and reinforce our commitment to Indian cricket.”

The official broadcast partners for the Tri-series Cup are Ten Cricket, Ten Sports and Ten HD.

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