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Big FM set to take listeners on journey of golden era of Indian cinema

'Suhana Safar with Annu Kapoor' to hit airwaves across 35 stations starting June 24; in Mumbai and Delhi it will be part of morning drive time

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Big FM set to take listeners on journey of golden era of Indian cinema

'Suhana Safar with Annu Kapoor' to hit airwaves across 35 stations starting June 24; in Mumbai and Delhi it will be part of morning drive time

BestMediaInfo Bureau | Mumbai | June 13, 2013

publive-imageAll music-lovers who enjoy listening to songs from the golden era of Indian cinema have a brand new reason to rejoice. 92.7 Big FM has announced the launch of a new show titled 'Suhana Safar with Annu Kapoor', marking the debut of actor Annu Kapoor as an RJ. The show will feature him taking listeners on a magical journey of retro Indian music.

In its constant endeavor to ensure high audience engagement and innovative programming, 'Suhana Safar with Annu Kapoor' will be introduced in the morning drive-time band of 10 AM to 12 noon in Mumbai and Delhi, making it the first-time-ever that a show of this kind is being launched in the segment. To be aired across 35 stations of Big FM, the show is all set to enthrall listeners starting June 24, 2013.

It will be a special two-hour weekday show enabling listeners to experience the joys of listening to melodies that entertained audiences between 1955 and 1985. Each episode of the show will witness Kapoor take listeners through the fascinating stories on Indian cinema interspersed with the Top 12 songs of that year. In his impeccable style, the actor will reveal interesting factoids, stories and interesting trivia from the era. The show will also feature special celebrity episodes where Kapoor will interact with celebrated artistes from the era while providing listeners with a never-seen-before glimpse into their lives.

Ashwin Padmanabhan, Business Head, Big FM, said, “Hindi songs from the golden era of Indian cinema are timeless musical pieces that hold a special place in the hearts of everyone regardless of their age. 'Suhana Safar with Annu Kapoor' is our endeavour to present listeners with the perfect aural entertainment experience that takes them on an incredible journey of these evergreen songs peppered with the stories that make them special. Annu Kapoor's credibility and knowledge of the retro period makes him our most preferred host. The unique content mix provides for multiple opportunities to engage listeners and marketers alike.”

The show will be amplified on-ground through multiple activities including live shows with Annu Kapoor in Mumbai and Delhi. To maximise visibility and reach, the show will adopt a high-decibel promotional plan involving Reliance Broadcast Network's media muscle including radio and its regional general entertainment channels Big Magic and Spark Punjabi along with a blend of print and digital media options.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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