Big CBS Love takes viewers 'Under The Dome'

Based on Stephen King's best-selling novel, the show, premiering on June 28, features artists such as Mike Vogel, Rachelle Lefevre, Colin Ford, Natalie Martinez, Dean Norris And Brit Robertson among others

BestMediaInfo Bureau | Mumbai | June 19, 2013

Big CBS Love, an English GEC targeting elite urban Indian audiences, is all set to participate in a global television event with the launch of a brand new show, 'Under The Dome'. The 13-episode series, based on author Stephen King's best-selling novel of the same name, will launch simultaneously in several countries within the week. Featuring some of the biggest names in entertainment like Mike Vogel, Rachelle Lefevre, Colin Ford and Brit Robertson among others, the show has been produced by CBS Television Studios in association with popular Hollywood director Steven Spielberg's Amblin Television. 'Under The Dome' will premiere in India on June 28, 2013, and air every Friday at 10 PM.

A serialised drama packed with thrill and excitement, Under The Dome is the story of a small town that is suddenly and inexplicably sealed from the rest of the world as an enormous transparent dome descends on it. In the tale that ensues, the town's inhabitants face issues like surviving in post-apocalyptic conditions while trying to understand what the dome is, how it got there and how long it would take to go away.

The show brings together four of the biggest names in international entertainment including not only novel's author Stephen King but also executive producers Neal Baer and Brian K Vaughan who have previously worked on shows like Lost, ER and Law and Order: SVU, and director of the pilot episode, Niels Arden Oplev, who has also directed the original Swedish adaptation of the critically acclaimed movie 'Girl With the Dragon Tattoo'.

In India, Under the Dome will be promoted extensively using on-ground activations, digital innovations, print media and OOH bringing into play the media muscle of Reliance Broadcast Network and external media.

Anand Chakravarthy, Business Head, Big CBS Network, said, “Under The Dome is undoubtedly the biggest global television event this year and we are excited to be airing the show concurrent to its US telecast. Based on the unputdownable book by Stephen King, the show has the makings of a blockbuster television show. There is already great anticipation for the show around the world and across social media platforms. Another world class television show from CBS that will give audiences in India an exclusive and amazing entertainment treat.”

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