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Streax Hair Colour ropes in Sonakshi Sinha for TVC

The campaign, conceptualised by Situations Advertising, and filmed by Red Ice Films, explores the scepticism of girls towards chemicals in hair colours

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Streax Hair Colour ropes in Sonakshi Sinha for TVC

Streax Hair Colour ropes in Sonakshi Sinha for TVC

The campaign, conceptualised by Situations Advertising, and filmed by Red Ice Films, explores the scepticism of girls towards chemicals in hair colours

BestMediaInfo Bureau | Delhi | May 29, 2013

publive-imageRed Ice Films, an ad film production house, has recently worked on the latest campaign for Streax hair colour featuring actor Sonakshi Sinha. The campaign, conceptualised by Situations Advertising, explores the scepticism of girls towards chemicals in hair colours. Using this as a core, the TVC highlights the natural walnut essence in Streax that enhances the natural shine of the hair.

Speaking on the campaign, Robby Grewal, Creative Producer, Red Ice Productions, said, “Being a youth icon, Sonakshi's presence in the campaign ensures a distinct brand identity and consumer connect to Streax. Apart from working with Sonakshi, collaborating with Marco Pinesi, an international director, on this project was the icing on the cake. He understood the local nuances well and also gave a global look and feel to the commercial. We were able to work together to give a new dimension to the brand. Overall, the experience was extremely enriching and hopefully this has reflected itself in a truly memorable commercial for Streax.”

Highlighting their thought process, Samrat Dasgupta, Creative director, Situations Advertising, said “With the number of hair colour products increasing with each passing day, the consumer is extremely confused. The need of the hour was a campaign that clears misconceptions and guides the audience to choose the right hair colour. It was integral that the brand message is communicated by a trusted source, hence we chose Sonakshi Sinha as the youth trusts her.”

The TVC:

Credits:

Brand: Streax Hair Colour

Agency: Situations

Creative Director: Samrat Dasgupta

Production House: Red Ice Films

Producers: Robby Grewal, Gary Grewal

Director: Marco Pinesi

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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