Radio City Freedom Award strikes a popular note

More than 500 entries received as entries closed on May 5. The award aims to honour and recognise independent music

BestMediaInfo Bureau | Delhi | May 6, 2013

Radio City Freedom Award, which was launched in Mumbai on April 5, 2013, is spreading the wings of freedom to bring all of independent music together across the country. With the objective of becoming first such major platform for recognition of Indie music and talent, the award has hit a high note with an unprecedented response of more than 500 entries.

Entries have been flowing in from all over the country on   www.planetradiocity.com/rcfa. Entries have been received across eight categories – Best Hip-Hop Rap Artist, Best Folk Fusion Artist, Best Pop Artist, Best Rock, Best Metal, Best Electronica Artist, Best Video, Best Album Art. Be it rock or pop, the entries have been beyond expectations. As many as 100 entries were received in the first week itself testifying the immense need for such a platform in India.

Apurva Purohit, CEO, Radio City 91.1 FM, commented, “Radio City Freedom Award is one of our biggest initiatives this year. The response has not only been overwhelming but has once again established us as a leader in this category. When we launched Radio City Freedom Award last month, we were confident of a good response. But the way different categories have been flooded with entries, it reinforces our faith in Independent music and the vast talent pool India has across genres. Radio City Freedom Award will undoubtedly become the biggest platform that will honour, recognise and celebrate independent music.”

The entries will be shortlisted on the basis of their originality, creativity and uniqueness. The best entries solicited by the jury will be open for public voting. The jury comprises esteemed independent music veterans including Atul Churamani, Yotam Agam, Midival Punditz, Nandini Srikar and Luke Kenny.

Speaking on the evolving scenario of independent music, jury member Luke Kenny said, “Independent music has been there for long but has been limited in reach owing to certain resource constraints. But now with the availability of sophisticated technology and platforms like RCFA, the scenario looks better than ever.”

Nandini Srikar added, “Radio City Freedom Award is a great platform to reach across to the right audience. It is an honour to be on the jury of RCFA and I hope I can do complete justice to the role. I feel truly happy to be associated with something pioneered by Radio City.  The love for music and the passion you come across at Radio City is hard to find anywhere else.” Urging independent musicians to action, she said, “Ddo not feel any inhibition in submitting your entries. Only when you compete will you be able to know where you stand in the exciting indie music scene.”

Entries closed on May 5. Stay tuned to Radio City 91.1 FM and log onto www.PlanetRadiocity.com for more updates on Radio City Freedom Awards.

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