GEC Watch: Star Plus and Max share top position

In the fifth week of IPL 6, Max loses a few points while Star Plus gains on improved fiction shows in Week 18 of TAM 2013

BestMediaInfo Bureau | Delhi | May 9, 2013

Week 18 of TAM 2013, which was also the fifth week of IPL 6, saw Star Plus sharing top position with Max. Last week, Max was at No. 1 with 33 GRPs separating it from Star Plus.

According to viewership data sourced from TAM subscribers for Week 18 (April 28 – May 4) of TAM 2013 for the CS 4+, HSM markets, Zee TV stood second among general entertainment channels followed by Colors and Sony at No. 3 and No. 4, respectively. SAB strengthened its position at No. 5 with bigger margin from Life OK.

Star Plus added 9 points in Week 18 and remained the most watched Hindi general entertainment channel with a comfortable lead over Zee TV. Star Plus registered 224 GRPs this week (last week 215).

After adding 22 GRPs last week, Zee TV lost 16 points this week. The channel recorded 175 GRPs (last week 191).

Colors remained stable with a gain of 2 points at 166 GRPs (last week 164).

Sony Entertainment Television also added 4 points and recorded 154 GRPs (last week 150).

SAB TV widened gap with Life OK by adding a few points this week. The channel recorded 131 GRPs (last week 125).

Life OK was at 102 GRPs this week (last week 101).

Info@BestMediaInfo.com

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