Fever FM hikes ad rates by 20%

The hike is effective May 15 across all its four markets of Delhi, Mumbai, Bangalore and Kolkata

BestMediaInfo Bureau | Delhi | May 13, 2013

Fever 104 FM, operated by HT Media Ltd, has increased its ad rates by 20 per cent across all its four markets of Delhi, Mumbai, Bangalore and Kolkata. Effective May 15, 2013, the rate hike is being implemented to offer more value to the advertiser and great experience to the listener.

Fever FM is known for reaching out to the right quality of audience; a TG that is young, aspirational and high SEC AB. Fever's popularity and growth numbers are looking up and the promise is to deliver quality and much more to existing and new clients.

Today, Fever is the No. 1 station in Delhi and a dominant No. 1 for over 100 weeks now. The station enjoys a share of 19.2 per cent. In Bangalore, Fever is the No. 1 Bollywood station. The Mumbai station is the fastest growing and ranked No. 2 in the SEC AB TG. Fever Kolkata is the only 24-hour request station and a leader in the late afternoon and evening drive time show.

Harshad Jain

Commenting on the rate hike, Harshad Jain - Business Head, Radio and Entertainment, HT Media, said, “Radio is a free medium and the listeners today have many options; therefore, it is important to not over-clutter the space and engage the audiences in a qualitative manner. Fever has always offered an innovative and differentiated product to its listeners and the rate hike definitely comes with adding more value to our clients and aims at providing them a platform that helps them reach their TG effectively.”

This year, Fever FM will continue to focus on solution based programming and offer pathbreaking innovations to its clients that will help them meet their objectives. For the listeners Fever promises to offer a much more entertaining and engaging product.

Info@BestMediaInfo.com

Info@BestMediaInfo.com