ETV Bangla ropes in Mithun Chakraborty as host for Bigg Boss

'Disco Dancer' set to get contestants grooving to Bigg Boss' tunes starting next month

BestMediaInfo Bureau | Mumbai | May 8, 2013

After a successful season of Jhalak Dikhhla Jaa Bangla, ETV Bangla now gears up to entertain viewers with India's biggest reality TV show – Bigg Boss. Revolutionising entertainment with its perfect blend of reality and unscripted drama, Bigg Boss is slated to go on air on ETV Bangla in June. While Bigg Boss will now speak in Bengali, the affable and effervescent Mithun Chakraborthy will be seen hosting the show in an all-new avatar.

An actor par excellence, Mithunda, as he is popularly referred to as, is regarded as one of the most influential actors in the history of Indian cinema and coupled with his mass appeal and energetic personality, he makes the perfect choice as host.

Talking about his new role, Mithun Chakraborthy said, “Bigg Boss is a very intriguing format. To be a celebrity and to be under surveillance 24x7 on national camera is no easy task and it's my honour to be the link between the Bigg Boss house and the outside world for my fellow friends of the industry. I look forward to starting the shoot for the show soon.”

Ravish Kumar, Executive Vice-President & Business Head – Regional Channels, Viacom18 in partnership with ETV, said, “The Bigg Boss frenzy has hooked many Hindi GEC viewers over the years. Given the phenomenal success of its first regional foray in Karnataka earlier this year we are now delighted to introduce this format to Bengal. Society's insatiable curiosity to get a peek into the lives of their favourite celebrities is something that holds universal appeal and we hope that the show will further accelerate and add momentum to our existing bouquet of content.”

Deepak Dhar, CEO, Endemol India, said, “Bigg Boss is based on a universal concept that has successfully appealed to audiences across markets. Adapting a cult show like Bigg Boss in a regional market helps us reach out to captive audiences who are eager to consume the programme in their preferred language. As the format of the show is non-scripted, one can expect nothing but the purest form of reality arising from unpredictable situations leading to a great viewing experience. We are certain that the Bengali version will be received with a lot of enthusiasm.”

Abhishek Rege, COO - Television, Endemol India, elaborated, “Bigg Boss is an interesting format and we intend to extend it to various languages. The encouraging response from the southern audiences for the Kannada version motivated us to adapt the show to engage Bangla audiences with a version that will see some of their favourite personalities trying to live a monitored life.”

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