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Big CBS Love ropes in Preity Zinta to promote family drama series 'Summerland'

The show will premiere on May 27, and will be aired every week Monday to Thursday

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Big CBS Love ropes in Preity Zinta to promote family drama series 'Summerland'

The show will premiere on May 27, and will be aired every week Monday to Thursday

BestMediaInfo Bureau | Delhi | May 22, 2013

publive-imageBig CBS Love's latest global hit series, 'Summerland', will see actor Preity Zinta promoting the coming-of-age drama series as part of a cross-marketing tie-up with her upcoming film, 'Ishkq in Paris'. The channel is premiering the show on May 27, and Zinta, who has often portrayed the role of a young urban woman grounded by strong family values, complements the show through a heart-warming promotion encouraging audiences to tune in.

'Summerland' is the story of a family coming-of-age and stars some of the most popular names from American television industry such as Lori Loughlin, Shawn Christian, Kay Panabaker, Jesse McCartney and Zac Effron. The popular show saw teen sensation Jesse McCartney nominated for a number of awards including Teen Choice and Young Artist Awards.

Commenting on the channel's latest international property and the tie-up with 'Ishkq in Paris', Anand Chakravathy, Business Head, Big CBS Network, said, “There is increased awareness today amongst film marketers on the power of television and its reach. We are happy to be a chosen platform to promote the film 'Ishkq in Paris' amongst our audience base. Having Preity Zinta endorse the show works as a definitive advantage amongst viewers. The film and the show perfectly synergised with each other and we are very happy with this partnership and look forward to more innovations in the times to come.”

“Summerland is a heart-warming show about people learning to cope with living together when life-changing events start to mould their lives differently. It is something that could happen to any of us and in fact does happen; every new relationship sees new beginnings, new adjustments, new challenges. It's a story that any of us can identify with and am sure will make for excellent viewing,” said Zinta.

The story is about Ava Gregory (Lori Loughlin), an upcoming fashion designer. Set by the beautiful coast of California, Summerland tells the story of Ava, her housemates and her niece and nephews in the wake of a tragedy that changes their lives. After the tragic deaths of their parents in a car crash, Bradin (Jesse McCartney), Nikki (Kay Panabaker) and Derrick Westerly (Nick Benson) are put in the custody of their aunt Ava and what follows is a heart warming tale of family bonding, friendship and life's ups and downs.

Zinta will be seen promoting 'Summerland' extensively across media platforms. Summerland will air Monday to Thursday at 10 PM.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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