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TBWA wins Samsonite and American Tourister

The business was assigned to TBWA without a pitch, on the back of the agency's work on Lavie

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TBWA wins Samsonite and American Tourister

The business was assigned to TBWA without a pitch, on the back of the agency's work on Lavie

BestMediaInfo Bureau | Delhi | April 24, 2013

publive-imageSamsonite South Asia has awarded the creative mandate for its brands Samsonite and American Tourister in India to TBWA. The business will be handled by the Mumbai office of TBWA.

The brands were assigned to TBWA without a pitch, on the back of the agency's work on Lavie, a brand of handbags for women from Samsonite's related concern in India, Bagzone.

publive-image Suresh Menon

Suresh Menon, CEO, Samsonite South Asia, said, "The work done by TBWA India on Lavie has contributed significantly to the brand achieving success in very little time. I am confident TBWA will bring the same hunger and quality to brands Samsonite and American Tourister too."

Contract Advertising was the incumbent agency for Samsonite and American Tourister and handled the creative duties of both the brands for four years.

publive-image Nirmalya Sen

Speaking on the win, Nirmalya Sen, Managing Director, TBWA India, said, "There is great joy in winning new clients. But it is even more heartening when existing clients reaffirm their faith in the agency in the form of new brands.We are elated to get this opportunity to help co-create in India two of the world's best-known brands. The category is increasingly getting crowded with some well-known and some new brands jostling for consumer attention. We look forward to the challenge of bringing disruptive thinking and work to the category."

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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