Social media may impact 160 parliamentary constituencies: Study

Maharashtra has the most high impact constituencies (21), followed by Gujarat (17)

BestMediaInfo Bureau | Mumbai | April 15, 2013

A study, 'Social Media and Lok Sabha Elections', by IRIS Knowledge Foundation and supported by the Internet and Mobile Association of India (IAMAI), which was released last week, there are 160 high impact constituencies out of the total of 543 constituencies which are likely to be influenced by social media during the next General Elections.

The report also identifies 67 constituencies which are seen as medium impact constituencies, while the rest of the constituencies have been identified as low impact or no impact constituencies in terms of social media influence. The corresponding numbers are 60 out of 543 in the low impact category and the remaining 256 out of 543 as being in the no impact category.  Maharashtra has the most high impact constituencies (21), followed by Gujarat (17).

Source: IRIS Knowledge Foundation

High impact constituencies are those where the number of Facebook users is more than the margin of victory of the winner in the last Lok Sabha election, or where Facebook users account for over 10 per cent of the voting population.

According to the report, 67 out of the 543 constituencies have been identified as medium impact constituencies. The medium impact constituencies are those where it has been assumed that a Facebook user can influence other voters who may not be on Facebook.

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