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Life OK captures global audience with #ThePerfectBachelor

The campaign was trending worldwide at #1 on Twitter with 7mn+ impressions

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BestMediaInfo Bureau
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Life OK captures global audience with #ThePerfectBachelor

Life OK captures global audience with #ThePerfectBachelor

The campaign was trending worldwide at #1 on Twitter and gathered over 7 million impressions in a day

BestMediaInfo Bureau | Delhi | April 29, 2013

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Hours before the official announcement of the show 'The Bachelorette India – Mere Khayalon Ki Mallika' with Mallika Sherawat, Life OK initiated discussions around the hashtag #ThePerfectBachelor that broke into worldwide trends at #1 on Twitter and gathered over 7 million impressions in a day.

While the name and show proposition was kept under wraps till the official announcement, the idea was to create curiosity on a social media platform by asking Tweeteratis to talk about the perfect bachelor. Conversations around the hashtag #ThePerfectBachelor gained mileage within half an hour of its commencement. It soon became the No. 1 trending topic on Twitter at a worldwide level and was trending in India all through the day. With interspersed tweets by Mallika Sherawat about the show, the keyword 'Mallika Sherawat' also trended the whole of next day in India.

publive-image Ajit Thakur

Said Ajit Thakur, General Manager, Life OK, “The idea was to engage people on a 140-character platform. We have created a new record of sorts in India, where we received a pathbreaking response even before the official announcement of the show. With millions of impressions recorded, #ThePerfectBachelor has created a strong mass anticipation around the show.”

In India, the phenomenon lasted almost 21 hours, from April 22 afternoon till late morning of April 23. With over 7 million impressions just within the day, it was recorded that more than 2,500 users were tweeting using the hashtag #ThePerfectBachelor resulting in more than 6,000 tweets around it.

The Bachelorette India – Mere Khayalon ki Mallika is a series which features Mallika Sherawat as she embarks on a new journey to find her fairy tale love story. Life OK will present the globally acclaimed show with Indian twists. The channel has officially acquired rights for 'The Bachelor USA'. Online registration for the show is available on www.lifeok.com  and on social media platforms.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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