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IAA Olive Crown Awards: Cheil wins Campaign of the Year for Samsung Printers ‘Minus 1 Project’

Grey is Agency of the Year; Green Crusader award goes to Kartikeya Sarabhai

BestMediaInfo Bureau | Mumbai | April 2, 2013

(L-R) Padmashri Kartikeya Sarabhai, Srinivasan Swamy, Praful Patel

Launched in 2011, the IAA Olive Crown Awards are India’s first (and possibly the world’s) award for creative excellence in communicating sustainability, or ‘green’ advertising. The awards night of the third edition was held yesterday in Mumbai.

The event saw many marketing and media heads and other industry leaders gracing the occasion. Among them were Hrishikesh Mafatlal, R Mukundan of Tata Chemiclas, Suresh Bandi of Panasonic India, Kushal Desai of Apar Industries, Mukund Rajan of Tata Sons, Rahul Welde of Unilever, Raj Nayak of Colors, Siddharth Kothari of Rajasthan Patrika, Neeraj Roy of Hungama, Neville Taraporewala of Microsoft, to name a few.

It also had many agency heads like Piyush Pandey, Colvyn Harries, R Balki, Prasoon Joshi, Pops Sridhar, Chax KS Chakravarty, Arvind Sharma, Sam Balsara, Nagesh Alai, Sonal Dabral, Vikram Sakuja, among others.

Praful Patel, Union Minister for Heavy Industries and Public Enterprises, was the Chief Guest.

The IAA Olive Crown Awards have grown in stature since inception and this year the number of entries had not only tripled but also witnessed pan-Asia participation.

MG Parameswaran, ED & CEO of Draftfcb Ulka and Chairperson Olive Crown Awards 2013, said, “We saw an almost 45 per cent increase in the number of entries this year and our Awards Jury consisting of veterans like Sonal Dabral, Pops Vinod Rao, Chax, Ramki and Charles Victor were of the opinion that the quality has also seen a dramatic improvement over the years.”

Srinivasan Swamy, Chairman RK Swamy BBDO and President, International Advertising Association, India Chapter, said, “There has been widespread acceptance of these awards as corporates see the green message as a key differentiator in a competitive environment. Going green is no longer a luxury but an essential part of doing business. We are delighted to see that clients are roping in agency partners to help them build green awareness for their brands.”

Padmashri Kartikeya Sarabhai was conferred the Olive Crown Green Crusader Award, an award which is presented to an individual who has dauntlessly fought the battle for going green.

The Green Hungama Award, open to participants under 30 years of age where the task was to create a 60-second green film, was won by Abhishek Saxena of Webchutney.

A total of 35 awards were given out. Some of the big winners were Grey Worldwide, O&M, Cheil, BBH, Umbrella Design, DDB Mudramax, JWT and Draftfcb Ulka.

The big award of the night – Campaign of the Year – went to Cheil Worldwide for Samsung Printers. Kewal Kiran Clothing won the Advertiser of the Year award for its Green Turn Water Saver Jeans. Its agency Grey was named the Agency of the Year.

Olive Crown Awards which was born three years ago as a show at Goafest 2011 is now an award show that will prominently feature in client and agency schedules.

Winners of IAA India Chapter - Olive Crown Awards 2013

Category Name

Medal

Agency Client Creative Heading
Press - Consumer Products

Silver

Ogilvy & Mather The Hindu World Environment Day
Press - Services

Gold

Stark Communication Kerala Department Tourism Green Towel
Press - Corporate

Gold

Umbrella Design TOI / Bennett Coleman Ganesha Campaign Gear Box

Silver

Ogilvy & Mather Star Jalsha Chalo Paltai

Silver

Ogilvy & Mather The Hindu Do Your Bit This World Environment Day
TVC / Cinema - Consumer Product

Gold

Grey Worldwide Killer Jeans Kewal Kiran Clothing Ltd. Green Fold
TVC / Cinema - Services

Gold

Scarecrow Comm Adore Charities Priest

Silver

Contract First Post.Com Tree
TVC / Cinema - Corporate

Gold

Innocean Open Media Network Trees Can't Do It

Silver

Draft FCB Ulka Amul Manthan

Silver

Black Pencil Panasonic Little Less Is Always Better
Digital

Gold

Cheil Worldwide Samsung Printers Minus 1 Project Web Film

Silver

Next Gen Royal Challengers Go Green
Events

Gold

DDB Mudra Peter England Aditya Birla Nuvo Give Water

Gold

DDB Mudramax Volkswagen Think Blue Beetle

Silver

Ogilvy & Mather Star Jalsha Chalo Paltai

Silver

Ogilvy & Mather The Hindu World Environment Day
Out - Of - Home

Gold

BBH Acer Laptop Incredible Green Contest

Gold

Grey Worldwide Killer Jeans Kewal Kiran Clothing Ltd. Killer Sales Fish

Silver

JWT Akshaya Patra Grocery School Bags
Radio

Silver

Dentsu Tetra Pak Holistic Protection
Print Production

Gold

JWT Bangalore BMC Keep Bag Within Reach Of Children
Documentary / Short Film

Silver

Mathrubhumi Mathrubhumi Mathrubhumi Seed
Press - Unreleased

Silver

Publicis Citibank Save A Home
TVC / Cinema Unreleased

Gold

Draft FCB Ulka Zee Café Green Turn Digitree
Young Green Writer Of The Year

Gold

BBH Acer Laptop Incredible Green Contest
Young Green Art Director Of The Year

Gold

Umbrella Design TOI / Bennett Coleman Ganesha Campaign
Green Brand Of The Year

Silver

DDB Mudramax Volkswagen Think Blue Beetle

Silver

Dentsu Tetra Pack Holistic Protection

Gold

Grey Worldwide Killer Jeans Kewal Kiran Clothing Ltd. Green Fold
Campaign Of The Year

Gold

Cheil Worldwide Samsung Printers Minus 1 Campaign
Special Jury Mention Green Hungama Award Pan-Asia Jury Award
Sanctuary Abhishek Saxena Dentsu Singapore Pte - WWF
Govardhan Eco Village
Goel TMT Agency of the Year Advertiser of the Year
Mahindra Logistics Grey Worldwide Keval Kiran Clothing Ltd.

IAA Olive Crown Green Crusader Award 2013

Padmashri Kartikeya .V. Sarabhai

Info@BestMediaInfo.com

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