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ETV Marathi all set to change Marathi GEC space with 'Kon Hoeel Marathi Crorepati'

The hot seat to success commences May 6, 2013 and will air Monday to Thursday every week from 9-10 PM

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ETV Marathi all set to change Marathi GEC space with 'Kon Hoeel Marathi Crorepati'

ETV Marathi all set to change Marathi GEC space with 'Kon Hoeel Marathi Crorepati'

The hot seat to success commences May 6, 2013 and will air Monday to Thursday every week from 9-10 PM

BestMediaInfo Bureau | Delhi | April 29, 2013

publive-image (L-R) ETV Marathi non-fiction head Amit Phalke, host Sachin Khedekar and Siddharth Basu

Across a population of over 120 million from 33 zillas and beyond, only a few will get on the hot seat in Marathi television's biggest game changer till date – ETV Marathi's 'Kon Hoeel Marathi Crorepati', produced by Big Synergy. The show will for the first time in the history of Marathi television provide the contestants an opportunity to win Rs 1 crore of prize money by answering 15 questions of the Paishyacha Zaad. This epic show premieres on May 6, 2013 and will air every Monday to Thursday at 9 PM.

Taking viewers through this journey along with 'Katekar Kaka' will be Sachin Khedekar, the quintessential superstar and actor par excellence. Khedekar, when asked about what Kon Hoeel Marathi Crorepati represents, said, “Kon Hoeel Marathi Crorepati is going to be about providing a great opportunity to succeed for all those who celebrate our great culture and most importantly have the power of knowledge on their side. A show of this stature calls for great responsibility and I will endeavor to be a friend and a guide to my contestants.”

About launching such a landmark show, Anuj Poddar, Executive VP & Business Head – Regional Channels, Viacom18, said, “We at ETV Marathi were looking at providing our viewers unparalleled experience and scale comparable to the Hindi GEC. We believe that the Marathi audience is very evolved, has knowledge on their side and deserves high quality entertainment. With a show like Kon Hoeel Marathi Crorepati we hope to give our viewers an hour of complete quality entertainment that will add to the entire family viewing experience,”

On the show's core thought, Amit Phalke, Non-Fiction Head at ETV Marathi, said, “Kon Hoeel Marathi Crorepati facilitates our objective of giving every Marathi Manoos by heart and soul an opportunity to get to their dream and, most importantly, to continue dreaming big. With Sachin Khedekar as the Marg Darshak, this landmark show is all set to redefine family time in the Marathi television space and will be that hour where the whole family comes together to root for the one on the hot seat.”

Siddhartha Basu of Big Synergy said, “Kon Hoeel Marathi Crorepati offers a mega platform of 'Maharashtrach Mahamanch', open to all those from anywhere in the country who love Marathi culture and speak the language, which has the potential to change the life and destiny of the person on the hot seat in a very short duration. For viewers it offers deep engagement of watching a life change before our eyes through a knowledge game, and to be entertained and inspired by it. It is for the first time in Marathi television history that a show and opportunity of this scale and size has been launched exclusively for all those who are rooted to the language and culture of this state.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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