comScore strengthens APAC team

Elevates India head Kedar Gavane to Senior Director role

BestMediaInfo Bureau | Delhi | April 16, 2013

comScore, Inc., a global leader in digital measurement and analytics, has responded to strong growth in its Asia Pacific (APAC) business with the addition of several senior executives to the APAC team. Kerry J Brown has joined as VP - Sales for Southeast Asia; Cai Fang as VP - Sales for China; and Kate Palmer as Account Director for Australia. These three seasoned managers bring more than two decades of digital media experience.

Along with these additions, two experienced comScore executives, Victor Cheng and Yosuke Maekawa, have been promoted to head Greater China and Japan, respectively. In addition, Harry Guo came on board in 2012 as director of comScore Marketing Solutions for China.

Kedar Gavane

As of April 2013, Kedar Gavane and Samantha Oh have both been promoted to senior director roles. Gavane has been instrumental in making India comScore's fastest growing market. Oh heads the Account Management team in Asia and has expanded comScore's client servicing capabilities to serve the expanding number of clients in the region.

APAC now accounts for more than 40 per cent of the global internet population and includes some of the fastest growing digital markets. Mass adoption of connected mobile devices and social media have turbo charged the digital economies across the region, which is translating to increasing opportunities for marketers to reach and engage with their audiences online, and a corresponding increase in demand for comScore's services.

Joe Nguyen, comScore senior VP, APAC, said, “Asia Pacific is an important, fast-growing region for comScore and we are very excited to infuse our APAC team with some excellent new talent that will be able to build on our existing momentum. We look forward to continuing to bring our clients high-quality digital products and exceptional client support that deliver value for their businesses.”

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